It has happened to everyone, at least once in their life, to find themselves in a foreign country or in an unknown national context and not knowing where visit nearby, what were the local traditions, what means to use to reach a place or how to optimize time and available budget. I believe that, in consequence almost everyone has also experienced to overcome the problem by trying to find information on various more or less traditional means of communication (e.g. from local tourist guides, to maps and paper guides to websites and blogs). But what if everyone could access an immediate and easy-to-understand tool that is capable of integrating huge amounts of data to calculate the optimal combination of visits, stops and trips based on their very personal needs? It would probably change the perception that each of us associates with a trip by eliminating - or at least reducing - all the negative aspects connected to it and the fatigue it entails : I am referring - for example - to the excessive expenditure of resources (from temporal and economic aspects), wasted opportunities (such as places of interest that, due to various reasons, have not been able to be visited or experienced) and part of the unpredictability related to an unknown experience and the confusion that accompanies it. The management and enhancement of the immense artistic and cultural heritage of a country like Italy is a key and generating element of this process of increasing the efficiency of tourist flows. Although this aspect is less understandable or known to the most distracted tourists or to the "non-professionals" of the sector, it is a source of inestimable value and potential engine for the restart of local authorities and SMEs in the enhancement of culture and local heritage through the use of an appropriate tool for the current IT-technological revolution. Having a “Cicero at your disposal in your backpack pocket” could therefore concretely change the tourism sector under various lenses of analysis in a way that is as simple as it is revolutionary.
È capitato a tutti, almeno una volta nella vita, di ritrovarsi in un paese straniero o in una realtà nazionale sconosciuta e non saper cosa ci fosse da visitare nelle vicinanze, quali fossero le tradizioni locali, quali mezzi utilizzare per raggiungere un luogo o come ottimizzare tempo e budget disponibile. Credo che, altrettanto a tutti sia anche capitato di ovviare il problema cercando di reperire informazioni su svariati mezzi di comunicazione più o meno tradizionali (e.g. dalle guide turistiche del luogo, alle mappe e guide cartacee fino ai siti web e i blog). Ma cosa succederebbe se tutti potessero accedere a uno strumento immediato e di facile comprensione in grado di integrare enormi quantità di dati per calcolare la combinazione ottimale di visite, soste e spostamenti sulla base delle proprie personalissime esigenze? Probabilmente cambierebbe la percezione che ognuno di noi associa ad un viaggio eliminando –o quantomeno riducendo- gli aspetti negativi connessi ad esso e alla fatica che comporta: mi riferisco -ad esempio- al dispendio eccessivo di risorse (e.g. tempo e denaro), alle opportunità sprecate (e.g. luoghi di interesse che, per varie ragioni non si è riusciti a visitare) e a parte dell’imprevedibilità connessa a un’esperienza sconosciuta. La gestione e la valorizzazione dell’immenso patrimonio artistico-culturale di un paese come l’Italia risulta elemento cardine e generatore di questo processo di efficientamento dei flussi turistici. Nonostante questo aspetto sia meno comprensibile/noto ai turisti più distratti o ai “non-addetti” del settore, risulta essere fonte di inestimabile valore e potenziale motore per la ripartenza di enti locali e PMI nella valorizzazione della cultura e il patrimonio locale tramite l’uso di uno strumento adeguato alla rivoluzione informatico-tecnologica in corso. Avere un “Cicerone a propria disposizione nella tasca dello zaino” quindi può concretamente mutare il settore turistico sotto varie lenti di analisi in maniera tanto semplice quanto rivoluzionaria.
CicerOo : a new innovative tool to enhance cultural heritage and optimize touristic flows
DONNALOJA, MARTINA
2020/2021
Abstract
It has happened to everyone, at least once in their life, to find themselves in a foreign country or in an unknown national context and not knowing where visit nearby, what were the local traditions, what means to use to reach a place or how to optimize time and available budget. I believe that, in consequence almost everyone has also experienced to overcome the problem by trying to find information on various more or less traditional means of communication (e.g. from local tourist guides, to maps and paper guides to websites and blogs). But what if everyone could access an immediate and easy-to-understand tool that is capable of integrating huge amounts of data to calculate the optimal combination of visits, stops and trips based on their very personal needs? It would probably change the perception that each of us associates with a trip by eliminating - or at least reducing - all the negative aspects connected to it and the fatigue it entails : I am referring - for example - to the excessive expenditure of resources (from temporal and economic aspects), wasted opportunities (such as places of interest that, due to various reasons, have not been able to be visited or experienced) and part of the unpredictability related to an unknown experience and the confusion that accompanies it. The management and enhancement of the immense artistic and cultural heritage of a country like Italy is a key and generating element of this process of increasing the efficiency of tourist flows. Although this aspect is less understandable or known to the most distracted tourists or to the "non-professionals" of the sector, it is a source of inestimable value and potential engine for the restart of local authorities and SMEs in the enhancement of culture and local heritage through the use of an appropriate tool for the current IT-technological revolution. Having a “Cicero at your disposal in your backpack pocket” could therefore concretely change the tourism sector under various lenses of analysis in a way that is as simple as it is revolutionary.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/179491