The application of Wearable Technologies (WTs) to gather and understand human physiological signals has raised great academic attention in the last years. Likewise, the research field of Affective Computing (AC) has been recognized as a potential disruption for many industries. Both areas stand out for being cross-disciplinary and versatile, eventually opening huge opportunities to interpret emotions and individual behavior. Indeed, this goal represents a priceless source of knowledge for academics, research, practitioners, users. In this context, WT and AC appear to be meant to meet each other, to get laboratory and academic dimensions closer to real-life solutions. While focusing on the WT industry, this literature review sets the goal of pointing out the most significant contributions in the field of consumer behavior, ethical and privacy issues, emotion assessment, neuroscience, and neuromarketing. Current implications and future suggestions allow to disclose the big picture about the topic, ultimately assuming a marketing lens.
In tempi recenti, il mondo accademico ha dimostrato crescente interesse verso l’utilizzo di Tecnologie Indossabili per raccogliere ed interpretare le manifestazioni fisiologiche del corpo umano. In parallelo, molti ricercatori individuano la Computazione Emozionale come un possibile spartiacque per molti settori. Entrambi gli argomenti sono caratterizzati da forte versatilità e multidisciplinarità, aprendosi anche alla possibilità di comprendere le emozioni e il comportamento umano. Questo obiettivo rappresenta infatti una preziosa fonte di conoscenza per accademici, ricercatori, professionisti e consumatori. Di conseguenza, Tecnologie Indossabili e Computazione Emozionale sembrano essere due binari destinati ad incontrarsi, avvicinando sensibilmente ricerca e realtà. Tenendo l’obiettivo fermo sul settore dei Dispositivi Indossabili, questa revisione letteraria pone l’accento sul contributo di diverse aree semantiche ad esso collegate: comportamento umano, questioni etiche, misurazione delle emozioni, neuroscienza e neuromarketing. Assumendo una prospettiva manageriale e marketing-centrica, scenari attuali e sfide future si intrecciano per lasciare spazio ad una visione d’insieme, completa ed interconnessa.
Wearable technology and affective computing : current scenario and future challenges for practitioners, consumers, and policymakers
Di PAOLO, FRANCESCO
2020/2021
Abstract
The application of Wearable Technologies (WTs) to gather and understand human physiological signals has raised great academic attention in the last years. Likewise, the research field of Affective Computing (AC) has been recognized as a potential disruption for many industries. Both areas stand out for being cross-disciplinary and versatile, eventually opening huge opportunities to interpret emotions and individual behavior. Indeed, this goal represents a priceless source of knowledge for academics, research, practitioners, users. In this context, WT and AC appear to be meant to meet each other, to get laboratory and academic dimensions closer to real-life solutions. While focusing on the WT industry, this literature review sets the goal of pointing out the most significant contributions in the field of consumer behavior, ethical and privacy issues, emotion assessment, neuroscience, and neuromarketing. Current implications and future suggestions allow to disclose the big picture about the topic, ultimately assuming a marketing lens.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/180021