A comparative analysis of e-commerce in USA, UK, Germany, and France

The purpose of this work is to make a clear and distinct analysis with a comparative point of view among countries which are principle pillars in the world of e-commerce. The scope contains four countries including the United States of America, United Kingdom, Germany, and France. Among the benefits of the issue set out to be explored is gaining insights from some countries with the best performance in the mentioned sector. Value and growth, types and sectors, marketplaces, trends, role of mobile, cultural aspects and consumer behaviors are the subtopics addressed in this report. Data and information are gathered through searching among primary and secondary sources such as statistical data, reports, journal articles, etc. The investigation and relevant findings are collected and put together by unifying parts of various available sources. The results indicate that even though there might be similarities in these countries in the field of e-commerce, the differences such as favorite categories of e-shoppers, current trends, customers’ values and expectations in the shopping journey, and attitude towards using mobile as a mean of shopping would highlight the significance of the investigation done. The findings of the report may be used by companies which wish to enter such markets for the sake of expanding their coverage in order to make the best business and strategic decisions about the target market they are going to approach to minimize risk, increase competitiveness, and maximize performance and profit.