Drinking coffee together, as we know, is an ancient practice shared by different peoples and cultures around the world. Today, in socializing environments, vending machines for drinks perform this function in a standardized and impersonal way. The thesis starts from the intuition of rethinking the experience linked to vending machines for hot drinks, with a particular focus on universities, trying to enhance the social and collective essence of the coffee break, starting from a redefinition of the object. The intent, therefore, is also to transfer to the aesthetics of the machine, in the shapes and colors, the idea of sociality traditionally associated with tasting a cup of coffee, a drink renew our energy and mood. The ambition is to transform the vending machine not just into a simple service tool, but into an element fully integrated in the context, which polarizes the attention of users and vehicles the search for socialization. To really understand what these premises entail, the first part of the research focuses on the sociological meaning of drinking coffee in company. Subsequently, the interaction that takes place between the user , the product and suppliers was observed "in the field". The research then turns the attention to the more technical part of the world of vending, automatic distribution, to understand exactly what these objects are, and how they work, to then be able to change the way they are perceived by those who use them, to get out of the anonymous box of the "automatic machine" paradigm.
Bere caffè insieme, come sappiamo, è una pratica antica condivisa da diversi popoli e culture del mondo. Oggi, negli ambienti ad alta frequentazione sociale, i distributori automatici di bevande assolvono in modo standardizzato e impersonale a questa funzione. La tesi nasce dall’intuizione di ripensare l’esperienza legata ai distributori automatici di bevande calde, con un focus particolare sulle università, cercando di valorizzare l’essenza sociale e collettiva della pausa proprio a partire da una ridefinizione dell’oggetto. L’intento, dunque, è anche quello di trasferire all’estetica della macchina, nelle forme e nei colori, l’idea di socialità tradizionalmente associata alla degustazione di una tazzina di caffè, bevanda cui si ricorre per riprendere con rinnovata energia il tono dell’umore e il ritmo delle proprie attività. A tale finalità si collega l’ ambizione di rendere il distributore automatico non un semplice strumento di servizio, ma un elemento pienamente integrato al contesto, che polarizzi l’attenzione degli utenti e ne veicoli la ricerca della socializzazione. Per comprendere realmente cosa comportino tali premesse, la prima parte di ricerca verte sul significato sociologico del bere il caffè in compagnia. Successivamente, sono stati osservati “sul campo” sia l’interazione che avviene fra utente e prodotto, sia i rifornimenti compiuti dai fornitori. La ricerca volge poi l’attenzione verso la parte più tecnica del mondo del vending, la distribuzione automatica, per capire esattamente cosa siano, e come funzionino, questi oggetti, per poi poter cambiare il modo in cui vengono percepiti da chi li usa, cercando di uscire dall’anonima scatola del paradigma di “macchina automatica”.
Doppio. Coffee vending machine. Un nuovo distributore del caffè per una pausa socializzante
Contini, Pietro
2021/2022
Abstract
Drinking coffee together, as we know, is an ancient practice shared by different peoples and cultures around the world. Today, in socializing environments, vending machines for drinks perform this function in a standardized and impersonal way. The thesis starts from the intuition of rethinking the experience linked to vending machines for hot drinks, with a particular focus on universities, trying to enhance the social and collective essence of the coffee break, starting from a redefinition of the object. The intent, therefore, is also to transfer to the aesthetics of the machine, in the shapes and colors, the idea of sociality traditionally associated with tasting a cup of coffee, a drink renew our energy and mood. The ambition is to transform the vending machine not just into a simple service tool, but into an element fully integrated in the context, which polarizes the attention of users and vehicles the search for socialization. To really understand what these premises entail, the first part of the research focuses on the sociological meaning of drinking coffee in company. Subsequently, the interaction that takes place between the user , the product and suppliers was observed "in the field". The research then turns the attention to the more technical part of the world of vending, automatic distribution, to understand exactly what these objects are, and how they work, to then be able to change the way they are perceived by those who use them, to get out of the anonymous box of the "automatic machine" paradigm.File | Dimensione | Formato | |
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Doppio_Coffee_vending_machine__Pietro_Contini.pdf
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Disegni Tecnici.rar
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https://hdl.handle.net/10589/189879