The fashion industry is constantly evolving with industrial revolutions and technological developments. The emergence of industry 4.0 has introduced significant challenges and opportunities to industries such as the fashion industry. One opportunity that has arisen due to industry 4.0 is the digitally native product. The technological developments in virtual native assets are changing the dynamics of the fashion industry ecosystem. However, the depth and breadth of the changes are not apparent as this technology is still in its infancy. Therefore, the aims of this research are threefold. First, this research aims to develop an understanding of blockchain native assets and non-fungible tokens (NFTs) as an example of applying the digitally native product in the fashion industry. Second, this research aims to investigate the critical factors that can affect the success of the only-digital native asset technological trend in the fashion industry. Moreover, conduct an in-depth analysis of different case studies of virtual brands to explore all critical factors that impact the success of only-digital products and define current digital product classifications. Lastly, this research aims to develop a framework that will help fashion industry academics and practitioners understand the application of virtual native assets in the fashion industry and guide their decisions in applying this technology.
L’industria della moda è in continua evoluzione con rivoluzioni industriali e sviluppi tecnologici. L’emergere dell’industria 4.0 ha introdotto sfide e opportunità significative per settori come quello della moda. Un’opportunità che si è presentata grazie all’industria 4.0 è il prodotto digitalmente nativo. Gli sviluppi tecnologici negli asset nativi virtuali stanno cambiando le dinamiche dell’ecosistema dell’industria della moda. Tuttavia, la profondità e l’ampiezza dei cambiamenti non sono evidenti poiché questa tecnologia è ancora agli inizi. Pertanto, gli obiettivi di questa ricerca sono tre. In primo luogo, questa ricerca mira a sviluppare una comprensione delle risorse native blockchain e dei token non fungibili (NFT) come esempio di applicazione del prodotto nativo digitale nel settore della moda. In secondo luogo, questa ricerca mira a indagare i fattori critici che possono influenzare il successo del trend tecnologico dell’unico asset nativo digitale nel settore della moda. Inoltre, condurre un’analisi approfondita di diversi casi di studio di marchi virtuali per esplorare tutti i fattori critici che influiscono sul successo dei prodotti solo digitali e definire le attuali classificazioni dei prodotti digitali. Infine, questa ricerca mira a sviluppare un quadro che aiuterà gli accademici e i professionisti del settore della moda a comprendere l’applicazione di risorse native virtuali nel settore della moda e a guidare le loro decisioni nell’applicazione di questa tecnologia.
Only-digital fashion products critical factors
Taghipourchangiz, Ali
2021/2022
Abstract
The fashion industry is constantly evolving with industrial revolutions and technological developments. The emergence of industry 4.0 has introduced significant challenges and opportunities to industries such as the fashion industry. One opportunity that has arisen due to industry 4.0 is the digitally native product. The technological developments in virtual native assets are changing the dynamics of the fashion industry ecosystem. However, the depth and breadth of the changes are not apparent as this technology is still in its infancy. Therefore, the aims of this research are threefold. First, this research aims to develop an understanding of blockchain native assets and non-fungible tokens (NFTs) as an example of applying the digitally native product in the fashion industry. Second, this research aims to investigate the critical factors that can affect the success of the only-digital native asset technological trend in the fashion industry. Moreover, conduct an in-depth analysis of different case studies of virtual brands to explore all critical factors that impact the success of only-digital products and define current digital product classifications. Lastly, this research aims to develop a framework that will help fashion industry academics and practitioners understand the application of virtual native assets in the fashion industry and guide their decisions in applying this technology.File | Dimensione | Formato | |
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https://hdl.handle.net/10589/190675