The Digital Transformation (DT) currently pushed the world of cultural heritage to innovate, highlighting the positive effects in the interaction between the cultural sphere and the digital one. Indeed, several initiatives are undertaking by public or private bodies to help the digital improvement, but many cultural institutions are still struggling in keeping up with the digital times. Precisely, cultural organizations fail in properly implementing and managing such initiatives, and additionally there are not even tools able to monitor their success. Therefore, a literature review was conducted on the already existing documents which proposed frameworks for the DT assessment and others which studied the cultural institutions performance measurement. Indeed, this thesis wants to fill the research gap, proposing a model able to assess the impact of the DT on cultural institutions. In this case, the latter are supported by a call for funding launch by Fondazione Compagnia di San Paolo (CSP), which aims at fostering their digital activities. The literature analysis allows to identify five specific dimensions which could be considered relevant in the quantification of the DT impact: Strategic planning, Digital-cultural contamination, Innovative culture, Economic sustainability, and Territory. Two different samples of cultural institutions are analyzed: the group supported by the call financing and the not funded one. The results of these two samples are summarized through a synthetic index, which can be used to assess the impact for each single entity, allowing to highlight the strengths and the areas of improvements, so that what cultural institutions should work on to enhance their digital maturity. Moreover, the synthetic index can be used to make a benchmarking between the two samples, also highlighting how important the call for funding was in the digital transition of the funded cultural institutions. As a matter of fact, this could be considered a special tool which can help cultural institutions in building an adaptive digital path to achieve a successful DT. Moreover, public and private companies (such as CSP) can measure the call for funding efficiency and make them aware about the importance of promoting initiatives or call for funding to support cultural institutions in their digital development. Furthermore, policymakers can also find this study useful in understanding how they can encourage cultural institutions in investing in the digital innovation, implementing more knowledgeable policies aimed at making DT more bearable for the institutions involved.
La Digital Transformation (DT) ha spinto il mondo della cultura ad innovarsi, evidenziando gli effetti positivi nell'interazione tra la sfera culturale e quella digitale. Infatti, diverse iniziative sono state intraprese da enti pubblici o privati per aiutare il miglioramento digitale, ma molte istituzioni culturali stanno ancora lottando per stare al passo con i tempi digitali. Precisamente, le organizzazioni culturali non riescono ad implementare e gestire correttamente tali iniziative, ed in più non risultano nemmeno esserci strumenti in grado di monitorare il loro successo. Pertanto, è stata fatta una revisione della letteratura dei documenti già esistenti, riguardanti la proposta di modelli per la valutazione della DT e la misurazione della performance delle istituzioni culturali. Perciò, questa tesi vuole colmare questo gap proponendo un modello in grado di valutare l'impatto della DT sulle istituzioni culturali. In questo caso specifico, queste ultime sono finanziate da un bando, promosso da Fondazione Compagnia di San Paolo (CSP), che mira a favorirne le attività digitali. L’analisi della letteratura ha permesso di identificare cinque dimensioni specifiche che potevano essere considerate rilevanti nella quantificazione dell'impatto della DT: Pianificazione strategica, Contaminazione digitale-culturale, Cultura dell’innovazione, Sostenibilità economica e Territorio. Due diversi campioni di istituzioni culturali sono stati analizzati: il gruppo sostenuto dal finanziamento del Bando e quello non finanziato. I risultati di questi due campioni sono stati riassunti attraverso un indice sintetico, che può essere utilizzato per valutare l'impatto della DT per la singola istituzione, consentendo di evidenziare i loro punti di forza e le aree di miglioramento e indicando su quali di queste le istituzioni culturali dovrebbero lavorare di più per migliorare la loro maturità digitale. Inoltre, questo indice sintetico può essere impiegato per svolgere un benchmarking tra i due campioni, andando anche ad evidenziare l'importanza del finanziamento nella transizione digitale delle istituzioni culturali. Di fatto, questo può essere considerato uno strumento che può aiutare le istituzioni culturali a costruire un corretto percorso digitale per ottenere una DT di successo. Inoltre, le aziende pubbliche e private (come CSP) possono misurare l'efficienza del finanziamento e comprendere l'importanza del promuovere iniziative o finanziamenti per sostenere le istituzioni culturali nel loro sviluppo digitale. Inoltre, i policymaker possono trovare questo studio utile per capire come incoraggiare le istituzioni culturali nell'investire in innovazione digitale, implementando politiche più consapevoli volte a rendere la DT più sostenibile per le istituzioni coinvolte.
Assessment of the digital transformation impact in cultural institutions : the SWITCH case
MURANTE, GINEVRA
2021/2022
Abstract
The Digital Transformation (DT) currently pushed the world of cultural heritage to innovate, highlighting the positive effects in the interaction between the cultural sphere and the digital one. Indeed, several initiatives are undertaking by public or private bodies to help the digital improvement, but many cultural institutions are still struggling in keeping up with the digital times. Precisely, cultural organizations fail in properly implementing and managing such initiatives, and additionally there are not even tools able to monitor their success. Therefore, a literature review was conducted on the already existing documents which proposed frameworks for the DT assessment and others which studied the cultural institutions performance measurement. Indeed, this thesis wants to fill the research gap, proposing a model able to assess the impact of the DT on cultural institutions. In this case, the latter are supported by a call for funding launch by Fondazione Compagnia di San Paolo (CSP), which aims at fostering their digital activities. The literature analysis allows to identify five specific dimensions which could be considered relevant in the quantification of the DT impact: Strategic planning, Digital-cultural contamination, Innovative culture, Economic sustainability, and Territory. Two different samples of cultural institutions are analyzed: the group supported by the call financing and the not funded one. The results of these two samples are summarized through a synthetic index, which can be used to assess the impact for each single entity, allowing to highlight the strengths and the areas of improvements, so that what cultural institutions should work on to enhance their digital maturity. Moreover, the synthetic index can be used to make a benchmarking between the two samples, also highlighting how important the call for funding was in the digital transition of the funded cultural institutions. As a matter of fact, this could be considered a special tool which can help cultural institutions in building an adaptive digital path to achieve a successful DT. Moreover, public and private companies (such as CSP) can measure the call for funding efficiency and make them aware about the importance of promoting initiatives or call for funding to support cultural institutions in their digital development. Furthermore, policymakers can also find this study useful in understanding how they can encourage cultural institutions in investing in the digital innovation, implementing more knowledgeable policies aimed at making DT more bearable for the institutions involved.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/195251