Nowadays, a concept raises a new question in people’s minds: NFT. So what is this NFT? NFT, which stands for non-fungible tokens, are digital assets that represent real-world objects such as art, music, video, game items, etc. This is not a new concept for the new generation because every teenager in the computer age and beyond has always bought content from games (be it a character, costume, accessory, etc.).or with the pandemic, many young people had to stay at home parents told them; “get away from that computer/game” However, in the covid times, many games have turned into an environment that allows children not only to kill time but also to socialize with their friends. Minecraft, Fortnite, and Roblox are some of them. Fortnite is one of the platforms I use, not really to play the game but to spend time with my friends and take advantage of the opportunities the platform offers me. What are these? From time to time, specially designed outfits, celebrities (Travis Scott, Marshmellow, Ariana Grande, J. Balvin, etc.) collaborating with famous brands (NFL, Balenciaga, TV shows, etc.) to offer us an experience that is much more than a game. It even supports many musicians and organizations (most recently, during the war in Ukraine, Fortnite donated a portion of its proceeds to people in need there). This is all important because it happens on an online platform; there are a lot of sales going on by the boots, so the system we’re in now might call “METAKAOS.” Also, Travis Scott made 20 million dollars from a concert in the Fortnite universe, while he made 53 million dollars from the world tour of the same show. And when that happens, people are more concerned with the entertainment industry in their universe. So how does all of this help us? First of all, all these concepts I’m talking about are interconnected. Metaverse, NFT, Bitcoin, Creativity, Education, Re-selling & Art. Because even though NFT is a new concept, digital art is not that new. Digital art has been around since the 1960s, and only about 5% of digital art is sold through NFT. People don’t realize that NFT is a lifetime guarantee for many artists. After all this information, we realize that NFT can bring a new form of value to art, design, and creativity. Art is a phenomenon that exists with human beings and changes as society changes. For some people, art is for society; for others, art is for art. However, a new concept is emerging today: art is for the digital. NFT is the beginning of a digital environment that represents objects you cannot touch in the real world, such as art, music, video, and game elements. It is a blockchain that shows a certificate or proof of ownership of the product you want to buy. The emerging phenomenon of NFTs has not been researched much on the internet in terms of value from users, and this thesis attempts to address the gaps in that area from a societal perspective. The use of NFTs is growing, and several companies predict that it will grow even further, bringing a transformative change to how businesses operate today, using blockchain technology to define NFTs as a new way of expressing ownership. This is a research report to determine how accurate all these predictions are, the level of knowledge, and society’s readiness for NFT. The qualitative nature of the study is an attempt to understand the context of ‘digital art’ as perceived by the public, shedding light on interpretivism and the thought process behind an individual’s behavior. In conclusion, Service Design can change how we look at NFT with the help of organizations to promote integration between society and the arts by developing a service. Especially the place of art in our lives can reorient how we view art and the artist and the way we get it.
Oggi, un concetto solleva una nuova domanda nella mente delle persone: NFT. Che cos'è questo NFT? Gli NFT, che stanno per gettoni non fungibili, sono beni digitali che rappresentano oggetti del mondo reale come arte, musica, video, oggetti di gioco, ecc. Non si tratta di un concetto nuovo per la nuova generazione, perché ogni adolescente nell'era del computer e oltre ha sempre acquistato contenuti dai giochi (che si tratti di un personaggio, un costume, un accessorio, ecc.).Oppure, con la pandemia, molti giovani sono dovuti rimanere a casa e i genitori hanno detto loro: "Allontanatevi da quel computer/gioco".Tuttavia, nei tempi moderni, molti giochi si sono trasformati in un ambiente che permette ai bambini non solo di ammazzare il tempo, ma anche di socializzare con i loro amici. Minecraft, Fortnite e Roblox sono alcuni di questi. Fortnite è una delle piattaforme che uso, non tanto per giocare, quanto per passare del tempo con i miei amici e sfruttare le opportunità che la piattaforma mi offre. Quali sono? Di volta in volta, abiti appositamente disegnati, celebrità (Travis Scott, Marshmellow, Ariana Grande, J. Balvin, ecc.) che collaborano con marchi famosi (NFL, Balenciaga, show televisivi, ecc.) per offrirci un'esperienza che è molto più di un gioco. Inoltre, supporta molti musicisti e organizzazioni (recentemente, durante la guerra in Ucraina, Fortnite ha donato una parte dei suoi proventi alle persone bisognose del luogo). Tutto questo è importante perché avviene su una piattaforma online; ci sono molte vendite da parte degli stivali, quindi il sistema in cui ci troviamo ora potrebbe essere chiamato "METAKAOS". Inoltre, Travis Scott ha guadagnato 20 milioni di dollari da un concerto nell'universo di Fortnite, mentre ha guadagnato 53 milioni di dollari dal tour mondiale dello stesso spettacolo. E quando questo accade, le persone si preoccupano maggiormente dell'industria dell'intrattenimento nel loro universo. Come ci aiuta tutto questo? Innanzitutto, tutti questi concetti di cui parlo sono interconnessi. Metaverso, NFT, Bitcoin, creatività, educazione, rivendita e arte. Perché anche se la NFT è un concetto nuovo, l'arte digitale non è poi così nuova. L'arte digitale esiste dagli anni '60 e solo il 5% circa dell'arte digitale viene venduta tramite NFT. La gente non si rende conto che NFT è una garanzia a vita per molti artisti. Dopo tutte queste informazioni, ci rendiamo conto che la NFT può portare una nuova forma di valore all'arte, al design e alla creatività. L'arte è un fenomeno che esiste con gli esseri umani e cambia con il cambiare della società. Per alcuni l'arte è per la società, per altri l'arte è per l'arte. Tuttavia, oggi sta emergendo un nuovo concetto: l'arte è per il digitale. NFT è l'inizio di un ambiente digitale che rappresenta oggetti che non si possono toccare nel mondo reale, come arte, musica, video ed elementi di gioco. Si tratta di una blockchain che mostra un certificato o una prova di proprietà del prodotto che si vuole acquistare. Il fenomeno emergente degli NFT non è stato molto studiato su Internet in termini di valore da parte degli utenti e questa tesi cerca di colmare le lacune in quest'area da una prospettiva sociale. L'uso dei NFT è in crescita e diverse aziende prevedono che crescerà ulteriormente, apportando un cambiamento trasformativo al modo in cui le aziende operano oggi, utilizzando la tecnologia blockchain per definire i NFT come un nuovo modo di esprimere la proprietà. Si tratta di una ricerca volta a determinare l'accuratezza di tutte queste previsioni, il livello di conoscenza e la disponibilità della società nei confronti delle NFT. La natura qualitativa dello studio è un tentativo di comprendere il contesto dell'"arte digitale" come viene percepita dal pubblico, facendo luce sull'interpretivismo e sul processo di pensiero che sta dietro al comportamento di un individuo. In conclusione, il Service Design può cambiare il modo in cui guardiamo alla NFT con l'aiuto delle organizzazioni per promuovere l'integrazione tra la società e le arti attraverso lo sviluppo di un servizio. In particolare, il posto dell'arte nella nostra vita può riorientare il modo in cui vediamo l'arte, l'artista e il modo in cui la riceviamo.
Future value of NFTs : the role of NFT in the art world, through an action-research approach on a case study
HACISAFFET, EMIR
2021/2022
Abstract
Nowadays, a concept raises a new question in people’s minds: NFT. So what is this NFT? NFT, which stands for non-fungible tokens, are digital assets that represent real-world objects such as art, music, video, game items, etc. This is not a new concept for the new generation because every teenager in the computer age and beyond has always bought content from games (be it a character, costume, accessory, etc.).or with the pandemic, many young people had to stay at home parents told them; “get away from that computer/game” However, in the covid times, many games have turned into an environment that allows children not only to kill time but also to socialize with their friends. Minecraft, Fortnite, and Roblox are some of them. Fortnite is one of the platforms I use, not really to play the game but to spend time with my friends and take advantage of the opportunities the platform offers me. What are these? From time to time, specially designed outfits, celebrities (Travis Scott, Marshmellow, Ariana Grande, J. Balvin, etc.) collaborating with famous brands (NFL, Balenciaga, TV shows, etc.) to offer us an experience that is much more than a game. It even supports many musicians and organizations (most recently, during the war in Ukraine, Fortnite donated a portion of its proceeds to people in need there). This is all important because it happens on an online platform; there are a lot of sales going on by the boots, so the system we’re in now might call “METAKAOS.” Also, Travis Scott made 20 million dollars from a concert in the Fortnite universe, while he made 53 million dollars from the world tour of the same show. And when that happens, people are more concerned with the entertainment industry in their universe. So how does all of this help us? First of all, all these concepts I’m talking about are interconnected. Metaverse, NFT, Bitcoin, Creativity, Education, Re-selling & Art. Because even though NFT is a new concept, digital art is not that new. Digital art has been around since the 1960s, and only about 5% of digital art is sold through NFT. People don’t realize that NFT is a lifetime guarantee for many artists. After all this information, we realize that NFT can bring a new form of value to art, design, and creativity. Art is a phenomenon that exists with human beings and changes as society changes. For some people, art is for society; for others, art is for art. However, a new concept is emerging today: art is for the digital. NFT is the beginning of a digital environment that represents objects you cannot touch in the real world, such as art, music, video, and game elements. It is a blockchain that shows a certificate or proof of ownership of the product you want to buy. The emerging phenomenon of NFTs has not been researched much on the internet in terms of value from users, and this thesis attempts to address the gaps in that area from a societal perspective. The use of NFTs is growing, and several companies predict that it will grow even further, bringing a transformative change to how businesses operate today, using blockchain technology to define NFTs as a new way of expressing ownership. This is a research report to determine how accurate all these predictions are, the level of knowledge, and society’s readiness for NFT. The qualitative nature of the study is an attempt to understand the context of ‘digital art’ as perceived by the public, shedding light on interpretivism and the thought process behind an individual’s behavior. In conclusion, Service Design can change how we look at NFT with the help of organizations to promote integration between society and the arts by developing a service. Especially the place of art in our lives can reorient how we view art and the artist and the way we get it.| File | Dimensione | Formato | |
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Emir_Hacisaffet_Thesis_Booklet.pdf
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Descrizione: Future Value of NFTs
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https://hdl.handle.net/10589/197232