Since technology is improving everyday, fashion industry also has to update in all aspects with new discoveries and digital assets available in market. Before, use of these technologies mostly have been seen in departments such as: 3D modelling, online shopping, product developments and e-commerce. However now adays with new softwares and improvements especially in gamification, it seems fashion brands need more to participate in this area as well and have business plan for interactivity in their marketing department. Looking through most of interactive narrative experiences provided by fashion brands, it seems by entering new era of metaverse, AR and VR, gamification is going to be more than just an entertainment part for increasing sale in marketing. Gamification is entering new world where brands identity, history and future objectives are connected to it. As a result this research aims to investigate new way of applying gamification in fashion industry. Considering acceleration of how companies are using innovative methods in interactive narration in their business, this work identified the opportunity of connecting jewellery and game in a way that, they complete each other and together they are complete product which can convey massages by engaging customers. This project was developed based on modelling a 3D pendant, designing a 3D game and using AR technology to improve users experience and offering a meaningful product which is beyond only marketing aspect.
Poiché la tecnologia migliora ogni giorno, anche l'industria della moda deve aggiornarsi sotto tutti gli aspetti con nuove scoperte e risorse digitali disponibili sul mercato. In precedenza, l'uso di queste tecnologie era stato visto principalmente in reparti quali: modellazione 3D, acquisti online, sviluppo di prodotti ed e-commerce. Tuttavia, al giorno d'oggi, con nuovi software e miglioramenti, in particolare nella ludicizzazione, sembra che i marchi di moda abbiano bisogno di più per partecipare anche in quest'area e avere un piano aziendale per l'interattività nel proprio reparto marketing. Guardando attraverso la maggior parte delle esperienze narrative interattive fornite dai marchi di moda, sembra che entrando nella nuova era del metaverso, AR e VR, la ludicizzazione diventerà più di una semplice parte di intrattenimento per aumentare le vendite nel marketing. La gamification sta entrando in un nuovo mondo in cui l'identità dei marchi, la storia e gli obiettivi futuri sono collegati ad essa. Di conseguenza, questa ricerca mira a indagare un nuovo modo di applicare la gamification nell'industria della moda. Considerando l'accelerazione del modo in cui le aziende utilizzano metodi innovativi nella narrazione interattiva nella loro attività, questo lavoro ha identificato l'opportunità di collegare gioielli e giochi in modo che si completino a vicenda e insieme siano un prodotto completo che può trasmettere messaggi coinvolgendo i clienti. Questo progetto è stato sviluppato sulla base della modellazione di un ciondolo 3D, la progettazione di un gioco 3D e l'utilizzo della tecnologia AR per migliorare l'esperienza degli utenti e offrire un prodotto significativo che va oltre il solo aspetto di marketing.
Improving users' experinece of jewelry with interactive applications
Pakbaz, Shila
2021/2022
Abstract
Since technology is improving everyday, fashion industry also has to update in all aspects with new discoveries and digital assets available in market. Before, use of these technologies mostly have been seen in departments such as: 3D modelling, online shopping, product developments and e-commerce. However now adays with new softwares and improvements especially in gamification, it seems fashion brands need more to participate in this area as well and have business plan for interactivity in their marketing department. Looking through most of interactive narrative experiences provided by fashion brands, it seems by entering new era of metaverse, AR and VR, gamification is going to be more than just an entertainment part for increasing sale in marketing. Gamification is entering new world where brands identity, history and future objectives are connected to it. As a result this research aims to investigate new way of applying gamification in fashion industry. Considering acceleration of how companies are using innovative methods in interactive narration in their business, this work identified the opportunity of connecting jewellery and game in a way that, they complete each other and together they are complete product which can convey massages by engaging customers. This project was developed based on modelling a 3D pendant, designing a 3D game and using AR technology to improve users experience and offering a meaningful product which is beyond only marketing aspect.File | Dimensione | Formato | |
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Descrizione: Improving users’ experience of jewelry with interactive applications-Shila Pakbaz- Master of Design for fashion system.
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https://hdl.handle.net/10589/203396