The cheongsam, a traditional Chinese costume, has been an important cultural symbol that connects the past and the future, as well as art and life. The recent resurgence of interest in traditional clothing, such as Hanfu and cheongsam, reflects China’s renewed emphasis on traditional culture, and the younger generation’s desire to revive traditional clothing that had almost disappeared from the Chinese fashion scene. However, the lack of public research on cheongsam has led to many businesses exporting over-designed cheongsams to the market in the name of “improved” or “modern” cheongsams, which has caused confusion and misunderstanding among the public about the characteristics and charm of the cheongsam. To address this issue, this thesis aims to comprehensively explore the historical origins and development of the cheongsam, its unique features, and its significance. It also seeks to categorize cheongsam design into two distinct styles: modern clothing that incorporates cheongsam elements, and the real “improved” cheongsam that inherits and innovates the typical style of the cheongsam. This thesis will provide a guide to modern cheongsam design as well. The popularity of the “improved” cheongsam is a reflection of the inevitable trend of the times. Therefore, this thesis will analyze the current cheongsam audience and the reasons for the formation of the market from both a country and fashion development perspective, as well as from the consumer’s point of view. To achieve this, case analysis, data graph analysis will be used. Furthermore, this thesis will study the impact of Meta Universe and the 3D clothing field on traditional clothing in Chapter 4. With the COVID-19 pandemic, many fashion brands have launched virtual shows, and 3D clothing has become a hot topic in the fashion industry. The latest virtual clothing technology may have a positive impact on the inheritance of the cheongsam. Finally, this thesis will combine previous research with 3D clothing software to create a capsule collection of “improved” cheongsams. By doing so, this thesis aims to promote a better understanding of the cheongsam and inspire the design and innovation of this traditional Chinese costume in the digital fashion, or meta fashion context.
Il cheongsam, un costume tradizionale cinese, è stato un importante simbolo culturale che collega il passato e il futuro, così come l'arte e la vita. La recente rinascita dell'interesse per l'abbigliamento tradizionale, come Hanfu e cheongsam, riflette la rinnovata enfasi della Cina sulla cultura tradizionale e il desiderio delle giovani generazioni di far rivivere l'abbigliamento tradizionale che era quasi scomparso dalla scena della moda cinese. Tuttavia, la mancanza di ricerche pubbliche sul cheongsam ha portato molte aziende a esportare sul mercato cheongsam troppo progettati in nome di cheongsam "migliorati" o "moderni", il che ha causato confusione e incomprensioni tra il pubblico sulle caratteristiche e il fascino del cheongsam il cheongsam. Per affrontare questo problema, questa tesi si propone di esplorare in modo completo le origini storiche e lo sviluppo del cheongsam, le sue caratteristiche uniche e il suo significato. Cerca anche di classificare il design del cheongsam in due stili distinti: l'abbigliamento moderno che incorpora elementi cheongsam e il vero cheongsam "migliorato" che eredita e innova lo stile tipico del cheongsam. Questa tesi fornirà anche una guida al design moderno del cheongsam. La popolarità del cheongsam "migliorato" è un riflesso dell'inevitabile tendenza dei tempi. Pertanto, questa tesi analizzerà l'attuale pubblico di cheongsam e le ragioni della formazione del mercato sia dal punto di vista dello sviluppo del paese e della moda, sia dal punto di vista del consumatore. Per raggiungere questo obiettivo, verrà utilizzata l'analisi del caso, l'analisi del grafico dei dati. Inoltre, questa tesi studierà l'impatto del Meta Universo e del campo dell'abbigliamento 3D sull'abbigliamento tradizionale nel Capitolo 4. Con la pandemia di COVID-19, molti marchi di moda hanno lanciato spettacoli virtuali e l'abbigliamento 3D è diventato un tema caldo nel settore della moda . L'ultima tecnologia di abbigliamento virtuale può avere un impatto positivo sull'eredità del cheongsam. Infine, questa tesi unirà la ricerca precedente con il software di abbigliamento 3D per creare una capsule collection di cheongsam "migliorati". In tal modo, questa tesi mira a promuovere una migliore comprensione del cheongsam e ispirare il design e l'innovazione di questo costume tradizionale cinese nel contesto della moda digitale, o meta-moda.
meta fashion as a tool for cultural preservation: a study of traditional chinese cheongsam
Huang, Qiongrou
2021/2022
Abstract
The cheongsam, a traditional Chinese costume, has been an important cultural symbol that connects the past and the future, as well as art and life. The recent resurgence of interest in traditional clothing, such as Hanfu and cheongsam, reflects China’s renewed emphasis on traditional culture, and the younger generation’s desire to revive traditional clothing that had almost disappeared from the Chinese fashion scene. However, the lack of public research on cheongsam has led to many businesses exporting over-designed cheongsams to the market in the name of “improved” or “modern” cheongsams, which has caused confusion and misunderstanding among the public about the characteristics and charm of the cheongsam. To address this issue, this thesis aims to comprehensively explore the historical origins and development of the cheongsam, its unique features, and its significance. It also seeks to categorize cheongsam design into two distinct styles: modern clothing that incorporates cheongsam elements, and the real “improved” cheongsam that inherits and innovates the typical style of the cheongsam. This thesis will provide a guide to modern cheongsam design as well. The popularity of the “improved” cheongsam is a reflection of the inevitable trend of the times. Therefore, this thesis will analyze the current cheongsam audience and the reasons for the formation of the market from both a country and fashion development perspective, as well as from the consumer’s point of view. To achieve this, case analysis, data graph analysis will be used. Furthermore, this thesis will study the impact of Meta Universe and the 3D clothing field on traditional clothing in Chapter 4. With the COVID-19 pandemic, many fashion brands have launched virtual shows, and 3D clothing has become a hot topic in the fashion industry. The latest virtual clothing technology may have a positive impact on the inheritance of the cheongsam. Finally, this thesis will combine previous research with 3D clothing software to create a capsule collection of “improved” cheongsams. By doing so, this thesis aims to promote a better understanding of the cheongsam and inspire the design and innovation of this traditional Chinese costume in the digital fashion, or meta fashion context.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/204527