Contemporary society is constantly and rapidly changing (Bauman, 2002). This scenario requires adaptation to meet emerging challenges and seize opportunities to build a sustainable future. In this context, anticipating changes is of paramount importance, especially for start-ups, micro and small enterprises that, with limited resources (Istat, 2020), need considerable agility (Rajah & Woeffray, 2022) to cope with environmental changes before they become evident (Bramanti & Brugnoli, 2019). Futures Studies are an important resource for achieving this objective. Through the analysis of future trends, it is possible to obtain a global view and anticipate change. The Focus Future project aims to implement, apply and disseminate a methodology that integrates strategic thinking with Futures Studies, in order to make them usable even by small companies that are not used to working in the long term. Using techniques derived from the integration of Futures Studies with design, the methodology developed aims to enhance the orientation of corporate thinking towards the future, stimulating the companies involved to understand how to increase their ability to create collective value and generate a positive impact on the future. Focus Future will try to meet these requirements by accelerating the acquisition of the information needed to understand trends of change and stimulating the adoption of a future-oriented mindset. The methodology will require participation in two workshops. The first will be creative and the second analytical. They will be aimed at defining a preferable future and identifying strategic steps to achieve it. The application of Focus Future investigated the future of the start-up Optimens. In this case, Focus Future led to devising a solution to make more concrete the ideas for which the start-up was born and identifying the resources needed to realise them. The application of Focus Future showed the strengths and weaknesses of the methodology and made it possible to improve the activities proposed in the workshops.
La società contemporanea è in costante mutamento (Bauman, 2002). Questo scenario richiede un adattamento per far fronte alle sfide emergenti e cogliere le opportunità per costruire un futuro sostenibile. In questo contesto, anticipare il cambiamento assume un'importanza fondamentale, soprattutto per start-up, micro e piccole imprese che, disponendo di risorse limitate (Istat, 2020), necessitano di una notevole agilità (Rajah & Woeffray, 2022) per far fronte alle variazioni ambientali prima che esse diventino evidenti (Bramanti & Brugnoli, 2019). I Futures Studies costituiscono una risorsa per conseguire il suddetto obiettivo. Attraverso l'analisi delle tendenze future, è possibile acquisire una visione globale e anticipare il cambiamento. Il progetto Focus Future si propone di implementare, applicare e diffondere una metodologia che integri il pensiero strategico con i Futures Studies, rendendoli fruibili anche da aziende di ridotte dimensioni che non sono solite lavorare a lungo termine. Attraverso l'utilizzo di tecniche derivate dall'integrazione dei Futures Studies con il design, la metodologia sviluppata mira a potenziare l'orientamento del pensiero aziendale verso il futuro, stimolando le aziende coinvolte a comprendere come incrementare la loro capacità di creare valore e generare impatti positivi sul futuro. Focus Future cercherà di soddisfare questi requisiti accelerando l'acquisizione delle informazioni necessarie per comprendere le tendenze del cambiamento e stimolando l'adozione di una mentalità protesa verso il futuro. Lo svolgimento della metodologia richiederà la partecipazione a due workshop, uno creativo e uno analitico, finalizzati alla definizione di un futuro preferibile e all'individuazione dei passaggi strategici per raggiungerlo. L'applicazione di Focus Future ha avuto come soggetto di indagine il futuro della start-up Optimens ed ha portato ad ideare una soluzione per rendere concrete le idee per le quali è stata creata la start-up e a individuare le risorse necessarie per realizzarle. L'utilizzo di Focus Future ha mostrato i punti di forza e di debolezza della metodologia e ha permesso di migliorare le attività proposte nei workshop.
Pianificare il futuro delle imprese: Focus Future, una metodologia per la gestione strategica dell'innovazione
Zucchetti, Elisa
2021/2022
Abstract
Contemporary society is constantly and rapidly changing (Bauman, 2002). This scenario requires adaptation to meet emerging challenges and seize opportunities to build a sustainable future. In this context, anticipating changes is of paramount importance, especially for start-ups, micro and small enterprises that, with limited resources (Istat, 2020), need considerable agility (Rajah & Woeffray, 2022) to cope with environmental changes before they become evident (Bramanti & Brugnoli, 2019). Futures Studies are an important resource for achieving this objective. Through the analysis of future trends, it is possible to obtain a global view and anticipate change. The Focus Future project aims to implement, apply and disseminate a methodology that integrates strategic thinking with Futures Studies, in order to make them usable even by small companies that are not used to working in the long term. Using techniques derived from the integration of Futures Studies with design, the methodology developed aims to enhance the orientation of corporate thinking towards the future, stimulating the companies involved to understand how to increase their ability to create collective value and generate a positive impact on the future. Focus Future will try to meet these requirements by accelerating the acquisition of the information needed to understand trends of change and stimulating the adoption of a future-oriented mindset. The methodology will require participation in two workshops. The first will be creative and the second analytical. They will be aimed at defining a preferable future and identifying strategic steps to achieve it. The application of Focus Future investigated the future of the start-up Optimens. In this case, Focus Future led to devising a solution to make more concrete the ideas for which the start-up was born and identifying the resources needed to realise them. The application of Focus Future showed the strengths and weaknesses of the methodology and made it possible to improve the activities proposed in the workshops.| File | Dimensione | Formato | |
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2023_05_Zucchetti.pdf
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Descrizione: Elaborato di tesi
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2023_05_Zucchetti_Strumenti.pdf
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Descrizione: Strumenti a supporto della metodologia
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https://hdl.handle.net/10589/205172