In today’s market environment, value is the life-blood of any service ecosystem, where an intricate network of actor collectives, resources and institutions, that interact with each other to co-create value (Chandler and Vargo, 2011), thus forming service-based businesses. These businesses generate feedback loops with their target context and audience, helping the reorientation of value co-creation activities and ensuring the viability of the service ecosystem. In due course, these feedback loops also contribute to service innovation. However, it is important for the constituent actors and institutions of the service ecosystem, to be conscious of this phenomenon so as to reap the full potential of their resource landscape and allow for value co-creation to happen in a sustained and planned manner. A significant lack of this ability can cause a host of systemic problems, as is evident from recent research into healthcare service ecosystems around the world (Patricio et al, 2020) inhibiting the effectiveness of their value propositions in their target contexts. This research thesis proposes a workshop based tool/canvas that seeks to represent an iterative dashboard of the entire service ecosystem and its constituent entities. The ‘Provider Model Canvas’, introduced and developed as a part of this thesis, seeks to offer a playground for radical innovation within service ecosystems by enabling organizations to navigate the complexities of these ecosystems by providing a visual representation of its constituent actor collectives and their corresponding resource networks. By embracing a holistic approach, derived from the tenets of Service Design, the ‘Provider Model Canvas’ lays emphasis on value co-creation and cross-innovation, thus seeking to facilitate strategic decision-making for service-business entities during their planning stage.
Nell'attuale contesto di mercato, il valore è la linfa vitale di qualsiasi ecosistema di servizi, in cui una rete intricata di attori collettivi, risorse e istituzioni interagisce tra loro per co-creare valore (Chandler e Vargo, 2011), dando vita a imprese basate sui servizi. Queste imprese generano anelli di feedback con il loro contesto e pubblico di riferimento, aiutando il riorientamento delle attività di co-creazione di valore e garantendo la vitalità dell'ecosistema dei servizi. A tempo debito, questi circuiti di feedback contribuiscono anche all'innovazione dei servizi. Tuttavia, è importante che gli attori e le istituzioni che compongono l'ecosistema dei servizi siano consapevoli di questo fenomeno, in modo da sfruttare appieno il potenziale del loro panorama di risorse e permettere che la co-creazione di valore avvenga in modo sostenuto e pianificato. Una mancanza significativa di questa capacità può causare una serie di problemi sistemici, come è evidente da una recente ricerca sugli ecosistemi di servizi sanitari in tutto il mondo (Patricio et al, 2020), inibendo l'efficacia delle loro proposte di valore nei contesti di destinazione. Questa tesi di ricerca propone uno strumento/canvas basato su un workshop che cerca di rappresentare un cruscotto iterativo dell'intero ecosistema di servizi e delle entità che lo compongono. Il "Provider Model Canvas", introdotto e sviluppato nell'ambito di questa tesi, cerca di offrire un terreno di gioco per l'innovazione radicale all'interno degli ecosistemi di servizi, consentendo alle organizzazioni di navigare nelle complessità di questi ecosistemi fornendo una rappresentazione visiva dei collettivi di attori che li costituiscono e delle loro corrispondenti reti di risorse. Abbracciando un approccio olistico, derivato dai principi del Service Design, il "Provider Model Canvas" pone l'accento sulla co-creazione di valore e sull'innovazione trasversale, cercando così di facilitare il processo decisionale strategico per le entità di service-business durante la loro fase di pianificazione.
Provider model canvas: unlocking potential service models in complex healthcare ecosystems
Saxena, Siddhartha
2022/2023
Abstract
In today’s market environment, value is the life-blood of any service ecosystem, where an intricate network of actor collectives, resources and institutions, that interact with each other to co-create value (Chandler and Vargo, 2011), thus forming service-based businesses. These businesses generate feedback loops with their target context and audience, helping the reorientation of value co-creation activities and ensuring the viability of the service ecosystem. In due course, these feedback loops also contribute to service innovation. However, it is important for the constituent actors and institutions of the service ecosystem, to be conscious of this phenomenon so as to reap the full potential of their resource landscape and allow for value co-creation to happen in a sustained and planned manner. A significant lack of this ability can cause a host of systemic problems, as is evident from recent research into healthcare service ecosystems around the world (Patricio et al, 2020) inhibiting the effectiveness of their value propositions in their target contexts. This research thesis proposes a workshop based tool/canvas that seeks to represent an iterative dashboard of the entire service ecosystem and its constituent entities. The ‘Provider Model Canvas’, introduced and developed as a part of this thesis, seeks to offer a playground for radical innovation within service ecosystems by enabling organizations to navigate the complexities of these ecosystems by providing a visual representation of its constituent actor collectives and their corresponding resource networks. By embracing a holistic approach, derived from the tenets of Service Design, the ‘Provider Model Canvas’ lays emphasis on value co-creation and cross-innovation, thus seeking to facilitate strategic decision-making for service-business entities during their planning stage.File | Dimensione | Formato | |
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Thesis_SS_Provider Model Canvas_PSSD_962514_Polimi.pdf
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Descrizione: Provider Model Canvas: Unlocking Potential Service Models in Healthcare Ecosystems
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https://hdl.handle.net/10589/209361