This thesis focuses on applying process improvement methods to a real business case at Milor S.p.a., a renowned Italian jewelry brand specializing in high-quality gold and silver jewelry. The objective of the 5-month internship, was to lead and coordinate the Web team in revising and enhancing the current process flow for preparing e-commerce orders, with the aim of optimizing efficiency and preparing for potential sales growth through this channel. The project also aims to implement a framework that translates the company's vision and strategy into measurable objectives and key performance indicators (KPIs). To address these objectives, this thesis introduces two frameworks: Value Stream Mapping, a lean management tool that focuses on process improvement and waste reduction, supported by the Time and Motion Study, which helps analyze and optimize work processes. Additionally, the proposed implementation of a Balance Scorecard offering a comprehensive approach to performance management and goal alignment. Given that Milor is a small, family-owned company, collaboration and communication with the operational staff and stakeholders were crucial in identifying gaps, defining potential solutions, and establishing objectives. Throughout the project, the limitations of limited resources, financial constraints, and decentralized objectives were considered and addressed through a collaborative approach. The findings and recommendations outlined in this project provide valuable insights for improving the e-commerce process at Milor and serve as a foundation for further enhancements. By implementing the suggested improvements and continuously monitoring performance, Milor can position itself for success in the dynamic e-commerce landscape.
Questa tesi si concentra sull'applicazione dei metodi di miglioramento dei processi a un caso aziendale reale presso Milor S.p.a., un rinomato marchio italiano di gioielli specializzato in gioielli d'oro e d'argento di alta qualità. L'obiettivo del tirocinio di 5 mesi era guidare e coordinare il team Web nella revisione e nell'ottimizzazione del flusso di lavoro attuale per la preparazione degli ordini di e-commerce, al fine di migliorare l'efficienza e prepararsi a una possibile crescita delle vendite attraverso questo canale. Il progetto mira anche a implementare un framework che traduca la visione e la strategia dell'azienda in obiettivi misurabili e indicatori chiave di prestazione (KPI). Per affrontare questi obiettivi, questa tesi introduce due framework: il Value Stream Mapping, uno strumento di lean management che si concentra sul miglioramento dei processi e sulla riduzione degli sprechi, supportato dallo studio di tempo e movimento, che aiuta ad analizzare e ottimizzare i processi di lavoro. Inoltre, viene proposta l'implementazione di un Balance Scorecard che offre un approccio completo alla gestione delle prestazioni e all'allineamento degli obiettivi. Dato che Milor è un'azienda di dimensioni ridotte a conduzione familiare, la collaborazione e la comunicazione con il personale operativo e gli stakeholder sono stati fondamentali per identificare lacune, definire soluzioni potenziali e stabilire obiettivi. Durante il progetto, sono state prese in considerazione e affrontate le limitazioni legate alle risorse limitate, ai vincoli finanziari e agli obiettivi decentralizzati attraverso un approccio collaborativo. I risultati e le raccomandazioni delineate in questo progetto forniscono preziose intuizioni per migliorare il processo di e-commerce presso Milor e costituiscono una base per ulteriori miglioramenti. Implementando le migliorie suggerite e monitorando continuamente le prestazioni, Milor può posizionarsi per il successo nel dinamico scenario dell'e-commerce.
Internship report: optimization of e-commerce operations in a jewelry company
Gaviria Ramirez, Lizeth Alejandra
2023/2024
Abstract
This thesis focuses on applying process improvement methods to a real business case at Milor S.p.a., a renowned Italian jewelry brand specializing in high-quality gold and silver jewelry. The objective of the 5-month internship, was to lead and coordinate the Web team in revising and enhancing the current process flow for preparing e-commerce orders, with the aim of optimizing efficiency and preparing for potential sales growth through this channel. The project also aims to implement a framework that translates the company's vision and strategy into measurable objectives and key performance indicators (KPIs). To address these objectives, this thesis introduces two frameworks: Value Stream Mapping, a lean management tool that focuses on process improvement and waste reduction, supported by the Time and Motion Study, which helps analyze and optimize work processes. Additionally, the proposed implementation of a Balance Scorecard offering a comprehensive approach to performance management and goal alignment. Given that Milor is a small, family-owned company, collaboration and communication with the operational staff and stakeholders were crucial in identifying gaps, defining potential solutions, and establishing objectives. Throughout the project, the limitations of limited resources, financial constraints, and decentralized objectives were considered and addressed through a collaborative approach. The findings and recommendations outlined in this project provide valuable insights for improving the e-commerce process at Milor and serve as a foundation for further enhancements. By implementing the suggested improvements and continuously monitoring performance, Milor can position itself for success in the dynamic e-commerce landscape.| File | Dimensione | Formato | |
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2023_12_Gaviria.pdf
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https://hdl.handle.net/10589/213292