The collaboration between heritage sites and the fashion industry has emerged as a significant trend, blending historical significance with contemporary creativity. This exploration focuses on the convergence of Villa Adriana, a prominent Roman archaeological site, with the avant-garde fashion brand Comme des Garcons, examining their histories, aesthetic concept, and design philosophies. Villa Adriana embodies the architectural legacy of Roman Emperor Hadrian, the pure form of the building and the strict compliance with the axis of the building layout make it a great building complex. The current Hadrian Palace as a ruin also reflects the aesthetic value of ruins as architectural fragments. Founded in 1973 by Rei Kawakubo, Comme des Garcons challenges conventional fashion norms with bold, avant-garde designs. Her designs embody the Japanese aesthetic concept of "wabi-sabi". The essay delves into the intersection of heritage and fashion through the design concept of "Look through the Hole" and the aesthetic value of "Wabi-sabi," aiming to unveil the beauty inherent within Villa Adriana's fragmented ruins. This collaboration underscores the multifaceted impact of fashion shows in heritage sites, highlighting brand promotion, cultural education, economic benefits, and conservation efforts, exemplifying the enduring legacy of ancient culture and contemporary fashion creativity.
La collaborazione tra i siti del patrimonio e l’industria della moda è emersa come una tendenza significativa, fondendo il significato storico con la creatività contemporanea. Questa esplorazione si concentra sulla convergenza di Villa Adriana, un importante sito archeologico romano, con il marchio di moda d'avanguardia Comme des Garcons, esaminando le loro storie, il concetto estetico e le filosofie di design. Villa Adriana incarna l'eredità architettonica dell'imperatore romano Adriano, la forma pura dell'edificio e il rigoroso rispetto dell'asse della pianta edilizia ne fanno un grande complesso edilizio. L'attuale Palazzo Adriano in rovina riflette anche il valore estetico delle rovine come frammenti architettonici. Fondata nel 1973 da Rei Kawakubo, Comme des Garcons sfida le norme convenzionali della moda con design audaci e all'avanguardia. I suoi progetti incarnano il concetto estetico giapponese di "wabi-sabi". Il saggio approfondisce l'intersezione tra patrimonio e moda attraverso il concetto di design di "Look through the Hole" e il valore estetico di "Wabi-sabi", con l'obiettivo di svelare la bellezza insita nelle rovine frammentate di Villa Adriana. Questa collaborazione sottolinea l’impatto multiforme delle sfilate di moda nei siti del patrimonio, evidenziando la promozione del marchio, l’educazione culturale, i benefici economici e gli sforzi di conservazione, esemplificando l’eredità duratura della cultura antica e della creatività della moda contemporanea.
Fashion and heritage : to enhance the value of heritage -to explore collaborativeopportunities between heritage and fashion events
LIU, ZIYU;Shi, Mengyan
2023/2024
Abstract
The collaboration between heritage sites and the fashion industry has emerged as a significant trend, blending historical significance with contemporary creativity. This exploration focuses on the convergence of Villa Adriana, a prominent Roman archaeological site, with the avant-garde fashion brand Comme des Garcons, examining their histories, aesthetic concept, and design philosophies. Villa Adriana embodies the architectural legacy of Roman Emperor Hadrian, the pure form of the building and the strict compliance with the axis of the building layout make it a great building complex. The current Hadrian Palace as a ruin also reflects the aesthetic value of ruins as architectural fragments. Founded in 1973 by Rei Kawakubo, Comme des Garcons challenges conventional fashion norms with bold, avant-garde designs. Her designs embody the Japanese aesthetic concept of "wabi-sabi". The essay delves into the intersection of heritage and fashion through the design concept of "Look through the Hole" and the aesthetic value of "Wabi-sabi," aiming to unveil the beauty inherent within Villa Adriana's fragmented ruins. This collaboration underscores the multifaceted impact of fashion shows in heritage sites, highlighting brand promotion, cultural education, economic benefits, and conservation efforts, exemplifying the enduring legacy of ancient culture and contemporary fashion creativity.File | Dimensione | Formato | |
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2024_04_Liu_Shi_Panel.pdf
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91.09 MB
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91.09 MB | Adobe PDF | Visualizza/Apri |
2024_04_Liu_Shi_Booklet.pdf
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7.64 MB
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Adobe PDF
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7.64 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/10589/217710