The project stems from the idea of disseminating and promoting the culture of sport in the Pavia area by creating a meeting point between different generations. The choice of padel lies precisely in its intrinsic ability to bring together and entertain heterogeneous groups of people due to its practicality and simplicity. The first phase was an exploratory one in which market and investment feasibility analyses were conducted. The market analysis showed that demand is greater than supply and good business opportunities arise from this factor. The feasibility analysis, on the other hand, had several objectives: first of all, it was essential to identify a suitable location; then, it was important to analyze the technical feasibility considering the characteristics of the area both from the morphological point of view and from the political and administrative point of view; finally, it was necessary to make an economic assessment on the estimated profitability of the start-up. Following the positive feedback from all of these analyses, a more detailed business plan was drafted to elaborate on the most important aspects including objectives, targets, strategies, marketing and a forecast budget. This step was fundamental to have a clear idea of the club's mission and vision from the outset. It was also at this stage that the project was given its name: DYNAMYTE. Shortly afterwards, Dynamyte Srl was established, the first company in the group, which is responsible for the development of the project, from the construction of the sports facility to the start-up of the club and its operational management. The business plan consists of the construction of a technologically advanced facility including indoor courts, changing rooms, club house with bar and shop, and a large relaxation area. From then on, the club grew steadily, not without some difficulties, and Dynamyte took on an increasingly important role in the spread of padel at a provincial level, but not only. The club becomes a real meeting place for the local community and for all fans of the discipline thanks to the quality of the service offered and the attention to detail that make Dynamyte a unique sports center.
Il progetto nasce dall’idea di divulgare e promuovere la cultura dello sport sul territorio pavese creando un punto di incontro tra le diverse generazioni. La scelta del Padel risiede appunto nella sua capacità intrinseca di aggregare e divertire gruppi eterogenei di persone data la sua praticità e semplicità. La prima fase è stata quella esplorativa in cui sono state condotte delle analisi di mercato e di fattibilità dell’investimento. L’analisi di mercato condotta ha mostrato come la domanda sia superiore all’offerta e da questo fattore scaturiscano buone opportunità di business. L’analisi di fattibilità invece ha avuto diversi obiettivi: innanzitutto è stato fondamentale individuare una location adatta; poi è stato importante analizzare la fattibilità tecnica considerando le caratteristiche del territorio sia dal punto di vista morfologico sia da quello politico ed amministrativo; infine è stato necessario fare una valutazione economica sulla profittabilità stimata della start-up. In seguito ai riscontri positivi ottenuti da tutte queste analisi, è stato redatto un business plan più dettagliato per approfondire gli aspetti più importanti tra cui gli obiettivi, i target, le strategie, il marketing ed un bilancio previsionale. Questo passaggio è stato fondamentale per avere le idee chiare fin da subito sulla mission e sulla vision del club. In questa fase inoltre è stato dato il nome al progetto: DYNAMYTE. Poco dopo nasce la Dynamyte Srl che si occupa dello sviluppo del progetto, dai lavori di realizzazione all’avvio alla gestione operativa del club. Il piano di impresa consiste nella costruzione di un impianto tecnologicamente avanzato comprensivo di campi indoor, spogliatoi, club house con bar e shop ed un’ampia area relax. Da lì in avanti il club cresce continuamente, non senza qualche difficoltà, e Dynamyte assume un ruolo sempre più importante nella diffusione del padel a livello provinciale, ma non solo. Il club diventa un vero e proprio centro di ritrovo per la comunità locale e per tutti gli appassionati alla disciplina grazie alla qualità del servizio offerto e all’attenzione ai dettagli che rendono Dynamyte un centro sportivo unico nel suo genere.
Dynamyte Padel Club: the evaluation, start-up and development of a padel club in Pavia
CERLIANI, GIOVANNI
2023/2024
Abstract
The project stems from the idea of disseminating and promoting the culture of sport in the Pavia area by creating a meeting point between different generations. The choice of padel lies precisely in its intrinsic ability to bring together and entertain heterogeneous groups of people due to its practicality and simplicity. The first phase was an exploratory one in which market and investment feasibility analyses were conducted. The market analysis showed that demand is greater than supply and good business opportunities arise from this factor. The feasibility analysis, on the other hand, had several objectives: first of all, it was essential to identify a suitable location; then, it was important to analyze the technical feasibility considering the characteristics of the area both from the morphological point of view and from the political and administrative point of view; finally, it was necessary to make an economic assessment on the estimated profitability of the start-up. Following the positive feedback from all of these analyses, a more detailed business plan was drafted to elaborate on the most important aspects including objectives, targets, strategies, marketing and a forecast budget. This step was fundamental to have a clear idea of the club's mission and vision from the outset. It was also at this stage that the project was given its name: DYNAMYTE. Shortly afterwards, Dynamyte Srl was established, the first company in the group, which is responsible for the development of the project, from the construction of the sports facility to the start-up of the club and its operational management. The business plan consists of the construction of a technologically advanced facility including indoor courts, changing rooms, club house with bar and shop, and a large relaxation area. From then on, the club grew steadily, not without some difficulties, and Dynamyte took on an increasingly important role in the spread of padel at a provincial level, but not only. The club becomes a real meeting place for the local community and for all fans of the discipline thanks to the quality of the service offered and the attention to detail that make Dynamyte a unique sports center.File | Dimensione | Formato | |
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2024_04_Cerliani.pdf
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https://hdl.handle.net/10589/219540