The research focuses on the analysis of the growing dematerialization of the fashion system, with particular attention to the relationship between bodies and objects, and the consequent effects on the design practice of future creatives. Drawing on embodied and situated knowledge, on “Fashion 4.0” current digital and technological innovation, and on the evolving skills of designers, the research aims to outline future scenarios for design practice and to propose the Embodied Digital Fashion (EDF) design methodology. Aimed at an academic educational application and developed addressing Politecnico di Milano jewelry and accessory design students, it represents an attempt to blend the growing digital intangibility of the contemporary context with the strong bodily connection of the practice of fashion design. Current academic research underlines an emerging need to update educational methodologies aimed at digital fashion merging the growing dematerialization and the materiality of “Fashion System”. The research is carried out through four main activities. Firstly, it explores Digital Fashion through literature review and three case studies analysis, discussing on virtual interactions, the multiplicity of bodies and spaces in fashion, and digital technologies supporting creativity and embodiment in HCI field. Secondly, it envisions future scenarios for design practice. Third, it activates two scenarios through two case studies carried out in the academic field. They inform the identification of digital and creative tools to insert in the methodology. Finally, the research is expanded by 3 contextual inquiries at Aalto University with fashion and knitwear design students and 4 online interviews with professional experts coming from film, gaming, special effects, and art industries. The aim of hybridizing the study is to compare different approaches between physical and digital design processes, implementing the final methodology. The research provides new knowledge on Fashion 4.0 and proposes a design methodology that suggests overcoming the physical-digital divide, for a more creative, embodied, and integrated approach to digital fashion design.
La ricerca si focalizza sulla dematerializzazione del sistema moda in relazione al rapporto tra corpi e oggetti e agli effetti sul processo di design. Il background teorico è informato dalla cognizione incarnata e situata della moda, dal “Fashion 4.0”, e dalle evoluzioni delle competenze dei designer. La ricerca mira a delineare scenari futuri per il design e a proporre una metodologia progettuale innovativa: Embodied Digital Fashion (EDF) Design Methodology. Principalmente rivolta all’applicazione accademica e sviluppata rivolgendosi agli studenti di design di gioiello e accessorio del Politecnico di Milano, rappresenta un tentativo di integrare la crescente intangibilità digitale con il legame corporeo della moda. La letteratura di riferimento sottolinea l’esigenza di aggiornare le metodologie per la moda digitale, in grado di considerare sia la crescente dematerializzazione che la forte materialità del “Sistema Moda”. La ricerca si articola attraverso quattro fasi. In primo luogo, esplora il contesto della moda digitale attraverso la revisione della letteratura e l’analisi di tre casi studio, analizzando le interazioni virtuali, la molteplicità di corpi e spazi nella moda e le tecnologie digitali a supporto della creatività con particolare riferimento al settore HCI. Secondariamente, delinea gli scenari futuri per la pratica progettuale. La ricerca si concentra poi sull’attivazione di due scenari attraverso due casi studio svolti in ambito accademico. In terzo luogo, la ricerca viene ampliata da 3 contextual inquiries svolte presso la Aalto University con studenti di design di moda e maglieria e 4 interviste con figure professionali provenienti dall’industria cinematografica, dei videogiochi, degli effetti speciali e delle arti visive. La ricerca contribuisce alla discussione attorno la moda 4.0 e propone una metodologia progettuale volta a superare il divario fisico-digitale, per un approccio alla moda digitale più creativo, incarnato e integrato.
EMBODIED DIGITAL FASHION: SUPPORTING THE DESIGN PRACTICE OF FUTURE CREATIVES IN DEMATERIALIZATION
Rossato, Beatrice
2023/2024
Abstract
The research focuses on the analysis of the growing dematerialization of the fashion system, with particular attention to the relationship between bodies and objects, and the consequent effects on the design practice of future creatives. Drawing on embodied and situated knowledge, on “Fashion 4.0” current digital and technological innovation, and on the evolving skills of designers, the research aims to outline future scenarios for design practice and to propose the Embodied Digital Fashion (EDF) design methodology. Aimed at an academic educational application and developed addressing Politecnico di Milano jewelry and accessory design students, it represents an attempt to blend the growing digital intangibility of the contemporary context with the strong bodily connection of the practice of fashion design. Current academic research underlines an emerging need to update educational methodologies aimed at digital fashion merging the growing dematerialization and the materiality of “Fashion System”. The research is carried out through four main activities. Firstly, it explores Digital Fashion through literature review and three case studies analysis, discussing on virtual interactions, the multiplicity of bodies and spaces in fashion, and digital technologies supporting creativity and embodiment in HCI field. Secondly, it envisions future scenarios for design practice. Third, it activates two scenarios through two case studies carried out in the academic field. They inform the identification of digital and creative tools to insert in the methodology. Finally, the research is expanded by 3 contextual inquiries at Aalto University with fashion and knitwear design students and 4 online interviews with professional experts coming from film, gaming, special effects, and art industries. The aim of hybridizing the study is to compare different approaches between physical and digital design processes, implementing the final methodology. The research provides new knowledge on Fashion 4.0 and proposes a design methodology that suggests overcoming the physical-digital divide, for a more creative, embodied, and integrated approach to digital fashion design.| File | Dimensione | Formato | |
|---|---|---|---|
|
2024_06_Rossato_Beatrice_Embodied-Digital-Fashion.pdf
accessibile in internet per tutti a partire dal 24/05/2027
Dimensione
12.56 MB
Formato
Adobe PDF
|
12.56 MB | Adobe PDF | Visualizza/Apri |
I documenti in POLITesi sono protetti da copyright e tutti i diritti sono riservati, salvo diversa indicazione.
https://hdl.handle.net/10589/221516