With the rapid development of the internet, web design has become a crucial medium for conveying information, promoting culture, and showcasing brand identity. Among the various styles, Chinese-themed web design has garnered increasing attention from designers and users alike for its unique charm and cultural depth. Chinese web design is not just about aesthetics; it reflects a rich cultural heritage and a deep-rooted sense of tradition. The challenge lies in integrating these traditional elements into modern web design to create an engaging and immersive digital experience. This thesis aims to explore and modernize Chinese-themed web design, focusing on the integration of traditional Chinese cultural elements with modern UI/UX practices. The objective is to develop a framework that enhances user interaction and personalization while preserving the cultural essence of Chinese heritage. By leveraging AI and contemporary design methodologies, the project seeks to create a more engaging and user-friendly interface that caters to both domestic and international audiences. The ultimate goal is to bridge the gap between traditional culture and modern digital experiences, making Chinese cultural websites more accessible, interactive, and relevant. The results of this exploration and redesign process include: Innovative UI/UX Design: Developed a modernized design approach that seamlessly blends traditional Chinese elements with contemporary web design practices. This includes the use of traditional motifs, color schemes, and typography adapted to current user interface trends. Enhanced User Engagement: By incorporating interactive features such as virtual tours, dynamic storytelling, and AI-driven personalized content, the redesigned website fosters a more engaging and immersive user experience. Users can interact with the content in a meaningful way, leading to higher retention rates and a deeper appreciation of Chinese culture. AI-Powered Personalization: Implemented AI algorithms to personalize user experiences based on their preferences and browsing behavior. This feature allows the website to recommend relevant cultural content, ensuring that each visit is unique and tailored to the user's interests. The fusion of traditional Chinese cultural elements with modern web design not only revitalizes the presentation of cultural content but also enhances the overall user experience. This project demonstrates that by utilizing AI and advanced UX methodologies, cultural websites can become more interactive and personalized, providing users with an engaging platform to explore and connect with Chinese heritage. This approach offers a blueprint for future cultural website designs, showing that the integration of tradition and technology can lead to innovative and meaningful digital experiences.
Contesto Con il rapido sviluppo di Internet, il web design è diventato un mezzo cruciale per trasmettere informazioni, promuovere la cultura e mostrare l'identità di un marchio. Tra i vari stili, il web design in stile cinese ha attirato un'attenzione crescente da parte di designer e utenti per il suo fascino unico e la sua profondità culturale. Il web design cinese non riguarda solo l'estetica; riflette un ricco patrimonio culturale e un profondo senso di tradizione. La sfida sta nell'integrare questi elementi tradizionali nel web design moderno per creare un'esperienza digitale coinvolgente e immersiva. Obiettivo Questa tesi mira a esplorare e modernizzare il web design in stile cinese, concentrandosi sull'integrazione degli elementi culturali tradizionali cinesi con le pratiche moderne di UI/UX. L'obiettivo è sviluppare un framework che migliori l'interazione e la personalizzazione dell'utente, preservando al contempo l'essenza culturale del patrimonio cinese. Sfruttando l'IA e le metodologie di design contemporanee, il progetto cerca di creare un'interfaccia più coinvolgente e user-friendly, adatta a un pubblico sia nazionale che internazionale. L'obiettivo finale è colmare il divario tra cultura tradizionale e esperienze digitali moderne, rendendo i siti web culturali cinesi più accessibili, interattivi e pertinenti. Risultati I risultati di questo processo di esplorazione e riprogettazione includono: Design UI/UX Innovativo: Sviluppo di un approccio di design modernizzato che fonde senza soluzione di continuità elementi tradizionali cinesi con pratiche di web design contemporanee. Questo include l'uso di motivi tradizionali, schemi cromatici e tipografia adattati alle tendenze attuali dell'interfaccia utente. Miglioramento del Coinvolgimento dell'Utente: Integrando funzionalità interattive come tour virtuali, narrazioni dinamiche e contenuti personalizzati guidati dall'IA, il sito web riprogettato favorisce un'esperienza utente più coinvolgente e immersiva. Gli utenti possono interagire con il contenuto in modo significativo, portando a tassi di retention più elevati e a una maggiore apprezzamento della cultura cinese. Personalizzazione Alimentata dall'IA: Implementazione di algoritmi di intelligenza artificiale per personalizzare le esperienze utente in base alle loro preferenze e al loro comportamento di navigazione. Questa funzionalità consente al sito web di raccomandare contenuti culturali pertinenti, garantendo che ogni visita sia unica e adattata agli interessi dell'utente. Conclusioni La fusione di elementi culturali tradizionali cinesi con il web design moderno non solo rivitalizza la presentazione dei contenuti culturali, ma migliora anche l'esperienza utente complessiva. Questo progetto dimostra che, utilizzando l'IA e metodologie UX avanzate, i siti web culturali possono diventare più interattivi e personalizzati, offrendo agli utenti una piattaforma coinvolgente per esplorare e connettersi con il patrimonio cinese. Questo approccio offre un modello per i futuri design di siti web culturali, mostrando che l'integrazione tra tradizione e tecnologia può portare a esperienze digitali innovative e significative.
Transforming cultural exploration into an emotional and interactive adventure : in the promoting chinese ancient heritage: embracing the new era through interaction design
Chen, Rui
2023/2024
Abstract
With the rapid development of the internet, web design has become a crucial medium for conveying information, promoting culture, and showcasing brand identity. Among the various styles, Chinese-themed web design has garnered increasing attention from designers and users alike for its unique charm and cultural depth. Chinese web design is not just about aesthetics; it reflects a rich cultural heritage and a deep-rooted sense of tradition. The challenge lies in integrating these traditional elements into modern web design to create an engaging and immersive digital experience. This thesis aims to explore and modernize Chinese-themed web design, focusing on the integration of traditional Chinese cultural elements with modern UI/UX practices. The objective is to develop a framework that enhances user interaction and personalization while preserving the cultural essence of Chinese heritage. By leveraging AI and contemporary design methodologies, the project seeks to create a more engaging and user-friendly interface that caters to both domestic and international audiences. The ultimate goal is to bridge the gap between traditional culture and modern digital experiences, making Chinese cultural websites more accessible, interactive, and relevant. The results of this exploration and redesign process include: Innovative UI/UX Design: Developed a modernized design approach that seamlessly blends traditional Chinese elements with contemporary web design practices. This includes the use of traditional motifs, color schemes, and typography adapted to current user interface trends. Enhanced User Engagement: By incorporating interactive features such as virtual tours, dynamic storytelling, and AI-driven personalized content, the redesigned website fosters a more engaging and immersive user experience. Users can interact with the content in a meaningful way, leading to higher retention rates and a deeper appreciation of Chinese culture. AI-Powered Personalization: Implemented AI algorithms to personalize user experiences based on their preferences and browsing behavior. This feature allows the website to recommend relevant cultural content, ensuring that each visit is unique and tailored to the user's interests. The fusion of traditional Chinese cultural elements with modern web design not only revitalizes the presentation of cultural content but also enhances the overall user experience. This project demonstrates that by utilizing AI and advanced UX methodologies, cultural websites can become more interactive and personalized, providing users with an engaging platform to explore and connect with Chinese heritage. This approach offers a blueprint for future cultural website designs, showing that the integration of tradition and technology can lead to innovative and meaningful digital experiences.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/226615