It is no secret that today we find ourselves in a world where access to information is immediate, making our knowledge homogeneous and globalized. The art industry is no exception to this rule. Today it is easier to access the content of an artist through social networks or websites, whereas it was more common to approach a museum, gallery, or more exclusive events to have access to art, without forgetting that often such access represented a cost, either by paying a ticket or traveling to a specific place to see the works of a particular artist. Nowadays, the Internet has allowed the democratization of information, entertainment, and art. Artists’ websites have become a virtual showcase where we can all find a portfolio full of works, references, thoughts, and processes, making it easier to access this information, facilitating communication, and in some cases the purchase and sale of artistic pieces. It is important to ask what an artist’s website should contain to make it an attractive space for visitors. This thesis project seeks to assist in the construction of a new website for artist Yuval Avital. It seeks to create a uniform visual style, consistency in the navigation of the website, and improve the usability of the website to communicate more clearly who Yuval Avital is and what his art is. To carry out this process, a comparison of the websites of three different artists was made, three possible users were identified, and a prototype of Yuval Avital’s website was proposed.
Non è un segreto che oggi ci troviamo in un mondo in cui l'accesso all'informazione è immediato, rendendo la nostra conoscenza omogenea e globalizzata. L'industria dell'arte non fa eccezione a questa regola. Oggi è più facile accedere ai contenuti di un artista attraverso i social network o i siti web, mentre in passato era più comune recarsi in un museo, una galleria o eventi più esclusivi per entrare in contatto con l'arte, senza dimenticare che spesso tale accesso rappresentava un costo, sia per il pagamento di un biglietto che per il viaggio in un luogo specifico per vedere le opere di un particolare artista. Oggi, Internet ha permesso la democratizzazione dell'informazione, dell'intrattenimento e dell'arte. I siti web degli artisti sono diventati una vetrina virtuale dove tutti possiamo trovare un portfolio ricco di opere, riferimenti, pensieri e processi, facilitando l’accesso a queste informazioni, la comunicazione e, in alcuni casi, l'acquisto e la vendita di opere d'arte. È importante chiedersi cosa dovrebbe contenere il sito web di un artista per renderlo uno spazio attraente per i visitatori. Questo progetto di tesi mira ad assistere nella costruzione di un nuovo sito web per l'artista Yuval Avital. L'obiettivo è creare uno stile visivo uniforme, coerenza nella navigazione del sito e migliorare la sua usabilità per comunicare in modo più chiaro chi è Yuval Avital e in cosa consiste la sua arte. Per realizzare questo processo, è stato effettuato un confronto tra i siti web di tre diversi artisti, sono stati identificati tre possibili utenti ed è stato proposto un prototipo del sito web di Yuval Avital.
Redesigning artist Yuval Avital's website: a UX and UI approach
ESCOBAR CORTES, GABRIEL EDUARDO
2023/2024
Abstract
It is no secret that today we find ourselves in a world where access to information is immediate, making our knowledge homogeneous and globalized. The art industry is no exception to this rule. Today it is easier to access the content of an artist through social networks or websites, whereas it was more common to approach a museum, gallery, or more exclusive events to have access to art, without forgetting that often such access represented a cost, either by paying a ticket or traveling to a specific place to see the works of a particular artist. Nowadays, the Internet has allowed the democratization of information, entertainment, and art. Artists’ websites have become a virtual showcase where we can all find a portfolio full of works, references, thoughts, and processes, making it easier to access this information, facilitating communication, and in some cases the purchase and sale of artistic pieces. It is important to ask what an artist’s website should contain to make it an attractive space for visitors. This thesis project seeks to assist in the construction of a new website for artist Yuval Avital. It seeks to create a uniform visual style, consistency in the navigation of the website, and improve the usability of the website to communicate more clearly who Yuval Avital is and what his art is. To carry out this process, a comparison of the websites of three different artists was made, three possible users were identified, and a prototype of Yuval Avital’s website was proposed.| File | Dimensione | Formato | |
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2025_04_Escobar.pdf
accessibile in internet solo dagli utenti autorizzati
Descrizione: This thesis explores the process of creating a new website for the artist Yuval Avital, aiming to enhance his digital identity and facilitate access to his work. Through a comparative analysis of other artists' websites, the identification of three user profiles, and the development of a functional prototype, the project seeks to establish a cohesive visual style, optimize navigation, and improve website usability. Methodologies related to application ergonomics and web architecture were applied to ensure an intuitive and efficient user experience. The goal is to create an attractive and well-structured online space that effectively communicates who Yuval Avital is and what his art represents.
Dimensione
274.72 MB
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Adobe PDF
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274.72 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/10589/235011