Rebranding sustainable Gotong Royong into modern communities in Indonesia

Gotong Royong is “an activity that forms a required cooperative environment, helping each other, because the need of each other, between neighbor or other people surround them.” -Indonesian National Encyclopedia (1989) Indonesia is facing the rise of population, lack of available jobs, and the modern communities have somehow hooked into capitalism and individualism, and lose the country’s main ideology, Gotong Royong. How do we rebrand sustainable Gotong Royong into modern communities in Indonesia? AYO GOTONG ROYONG! is a product service system that enables its users to contribute their time and skills for the benefit of everyone. Ayo Gotong Royong can be defined as to invite people to work together or Let’s do Gotong Royong. By enabling and matching people to help each other, users will merge Gotong Royong into their daily life. The main core of the system is to become an enabling solution for people to be matched by allowing them to share their skills and their needs to the community. In the system various people from various backgrounds will share the various skills that they have, which makes the system as Collaborative Networks, which allows them to share their knowledge and experience together. The user-friendly service will give users the comforts to express their ideas and received constructive support to develop those ideas, which will become a creative environment for the users to stimulate the development of new creative ideas. And hopefully those new creative ideas will become solutions to the problems that Indonesia is facing today.