SALUD en CUENTA is a Product-Service System to promote and increase health preventive actions through a saving-money program addressed to Mexican senior women and their main health issues. SALUD en CUENTA is an annual prevention program including four periods of three-months. The four period goals are designated to cover the principal health issues of Mexican senior women. The first three-month period is about metabolic diseases that include diabetes and cardiovascular disease detection. The second three-month goal deals with nutrition. Until the results of the first period are shown, we can teach senior women how to eat and live according to their age and needs. The third period is related to cervix cancer because it is still the second most spread cancer in Mexican women. The last period is about breast cancer, the most spread form of malignant neoplasm around the world. An important feature of SALUD en CUENTA is the fact that you can pay for it barely noticing it. Payments are divided into small weekly fees that almost every woman can afford. There are also different mechanisms around the service that help women pay this fee, such as: higher interest rate or reward system from local businesses. Based on the partnership between the two biggest cooperatives in Mexico, we share with our main stakeholder the aim of getting people together to achieve a common goal. Because cooperatives care about their community, the goals of SALUD en CUENTA is keeping senior women healthy as an important and increasing part of the community, empowering women and, as a secondary result, supporting local business. SALUD en CUENTA has also extra benefits that include: talks and events held by specialists according to the three-month theme. There are also discounts on local businesses that will also contribute to their prevention found in every transaction. You can find a related website and online medical records. Those are places to gather all your medical information in order to share it with your doctors and whomever you may want. “Doctor de bolsillo” is a personal medical assistance through calls and SMS, and a second medical opinion upon request to guarantee an accurate result.
SALUD en CUENTA è un Product-Service System che promuove e incrementa le azioni di prevenzione per la salute attraverso un programma di risparmio economico dedicato alla donna messicana adulta, considerandone i principali problemi di salute. Si tratta di un sistema economico di prevenzione annuale basato su quattro obiettivi - della durata di tre mesi ognuno - selezionati in base alla valutazione delle principali malattie che colpiscono la donna messicana adulta. Il primo trimestre è dedicato alle malattie metaboliche e include la diagnosi del diabete e delle malattie cardiovascolari. L’obiettivo del secondo trimestre è la nutrizione: grazie ai risultati ottenuti sarà possibile insegnare alle donne come alimentarsi in base all’età e ai relativi bisogni fisiologici. Il terzo trimestre è dedicato al cancro della cervice, mentre l’ultimo obiettivo è dedicato al cancro al seno, il tumore più comune tra le donne di tutto il mondo. Pagare un servizio utile per la propria salute, senza rendersene conto: questa è una delle caratteristiche più importanti di SaludenCuenta. Il pagamento è suddiviso in piccole rate settimanali, accessibili per le donne di qualsiasi classe socio-economica. Sono previsti, inoltre, diversi meccanismi per facilitare ulteriormente i pagamenti, come un tasso d’interesse del 4% e un programma di agevolazioni grazie alla collaborazione con le imprese locali affiliate. Molti altri sono i vantaggi e i servizi SaludenCuenta: a seconda del tema trimestrale vengono proposti eventi e conferenze; sono previsti, inoltre, sconti e agevolazioni nei negozi locali associati, che contribuiscono al “fondo” di prevenzione. Altro elemento di fondamentale importanza è il Doctor de bolsillo, un contatto diretto e personalizzato con il medico di fiducia; su richiesta, inoltre, è possibile avere a disposizione una seconda opinione medica per garantire un risultato ancora più preciso. Cliccando sul sito web è possibile trovare informazioni e dettagli relativi al tema trimestrale e ogni donna potrà accedere ad un’area riservata alla propria storia clinica, dove saranno raccolte informazioni mediche dettagliate, da condividere con medici e famigliari.
Salud en cuenta. A product service system for senior women's health in Mexico
ALCOCER GAMBOA, GUELMY PATRICIA
2010/2011
Abstract
SALUD en CUENTA is a Product-Service System to promote and increase health preventive actions through a saving-money program addressed to Mexican senior women and their main health issues. SALUD en CUENTA is an annual prevention program including four periods of three-months. The four period goals are designated to cover the principal health issues of Mexican senior women. The first three-month period is about metabolic diseases that include diabetes and cardiovascular disease detection. The second three-month goal deals with nutrition. Until the results of the first period are shown, we can teach senior women how to eat and live according to their age and needs. The third period is related to cervix cancer because it is still the second most spread cancer in Mexican women. The last period is about breast cancer, the most spread form of malignant neoplasm around the world. An important feature of SALUD en CUENTA is the fact that you can pay for it barely noticing it. Payments are divided into small weekly fees that almost every woman can afford. There are also different mechanisms around the service that help women pay this fee, such as: higher interest rate or reward system from local businesses. Based on the partnership between the two biggest cooperatives in Mexico, we share with our main stakeholder the aim of getting people together to achieve a common goal. Because cooperatives care about their community, the goals of SALUD en CUENTA is keeping senior women healthy as an important and increasing part of the community, empowering women and, as a secondary result, supporting local business. SALUD en CUENTA has also extra benefits that include: talks and events held by specialists according to the three-month theme. There are also discounts on local businesses that will also contribute to their prevention found in every transaction. You can find a related website and online medical records. Those are places to gather all your medical information in order to share it with your doctors and whomever you may want. “Doctor de bolsillo” is a personal medical assistance through calls and SMS, and a second medical opinion upon request to guarantee an accurate result.| File | Dimensione | Formato | |
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2012_04_Alcocer_Guelmy.pdf
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https://hdl.handle.net/10589/44141