Lingotto FIAT : culture led regeneration and feasibility analysis

The primary objective of this research is to suggest a new identity for Torino as a tourist attraction in order to overcome the industrial perception of the city, which has resulted from the economic debilitation that has plagued wastelands since the mid-1970s. The focus of this study is the Lingotto factory of the company FIAT, which was constructed in the 1920s. Based on case studies based on cities similar to Torino, this study investigates the potential of not only the factory but the economic and social effects of culture-led regeneration on the city of Torino. The specific aims of this study include the following: to suggest methods of revising the “brand image” of Torino and creating “Museum with cultural quater” as a tourist attraction and its economic potentials; to investigate the potential effects of architectural landmarks and culture-led generation of Lingotto area on tourism and the economy; and to conduct feasibility analysis of and to lay out the potential of renovating FIAT’s Lingotto factory into a cultural attraction based case studies from other cities.