Strategic business plan for MWH global in Turkey

This research has been developed as a result of an internship carried out in the Power & Energy Business Unit in MWH South-Europe, in Milan. MWH Global is an international engineering, construction and strategic consulting company, offering services across water, energy, waste and infrastructure sectors. The core business of the company is wet infrastructure. MWH aims to create a self-sustaining business in Turkey by growing a profitable practice centralized on its main competences. The Republic of Turkey is a rapidly developing country and the economic growth tendency is expected to continue during the following years, which creates an opportunity for the companies to expend their operations in Turkey. The objective of this research is to provide a Strategic Business Plan for MWH South-Europe, based on the request for a deeper analysis of how to build a successful business in Turkey. This research is designed with the help of a multifunctional framework that considers external and internal conditions. External analysis was carried out to evaluate the attractiveness of the business and to find main opportunities and threats. A further outline has been provided about structural decomposition of potential clients. The competitor analysis is added to ensure a more complete market consideration. Internal analysis was complemented this aiming to expose main strengths and weaknesses. This was combined with a qualitative assessment of the critical aspects to obtain an extensive SWOT analysis. The further step was to develop three different strategic options to create focused solution in line with the company objectives and the market conditions. “Strategic options evaluation matrix”, considering the current priority and risk aspects was developed to create a general picture for the segmented clients through different tiers. Finally the overall roadmap was summarized, risks and priorities were identified and future recommendations to obtain solutions for advancement and possible improvements were given. Implementation framework was created with an aim of guiding and directing the managerial decisions. This strategic plan will serve as a substantial reference for MWH.