Aadmi : designing a unique grooming solution for the Indian HE

The thesis intends to create an identity for a new brand beginning with the market of Men’s Grooming, focused from the Indian market. The thesis looks at the section of population – Young Urban Men (as protagonist) to come up with a brand identity solution beginning with design and development of a single product. A host of other products in the brand line are intended to be designed, to explore the potential of an Indian Men’s Product Oriented Brand. The whole PSS will comprehensively involve designing the look of the brand, its display space, some ideas on new products and product line and the look of communication.