Dreambox is a service idea designed with systematic approach that enables city of Milan to adopt new form of shopping experience, adding more convergently diverse aspects of retailing and modern trends together. To break all the widely established, limiting ideas of luxury market inaccessible to everyone, and change the logic of approach, making it more accessible on different levels and to different target groups. But most importantly close and convenient for citizens of Milan. To share honest and true information and interests, to grow and evolve collaboratively, to enhance local aspect of street markets and embrace all its benefits and opportunities it could bring. Inspired by true, existing problems of unmatched identity on different channels inside of the luxury sector, Dreambox aims to encircle best of both worlds in terms of shopping - offline and online; creating a new, fresh, completely personalized experience for the users and a complete satisfaction in terms of selling overstocked goods, for brands and manufacturers; but in the same time giving them valuable customer feedback, based on common use and honest personal needs, without fake marketing surveys or other methods for understanding customers trends and needs. It will start with the complex built, but user-oriented online virtual platform, which is trying to put together aspects of social network, trend blog and online reseller. But it’s neither one of them. It is a logic changing, online mediator between existing platforms that customer already uses in everyday life and its offline approaches in terms of shopping. Idea is to give more freedom and choices, leading customer to the multiple points of entry and exit, with no defined path or one best way to do it. It is personal, private, helpful and useful as much as customer makes it for itself. The idea behind the online platform is reviving and redesigning open moving markets in Milan, creating a luxury physical spaces close and convenient for neighbours, avoiding the crowded sale periods in city center with lackluster and low quality outlook as well as level of service offered. Inspired by the real luxury of official brand stores, transferring it to the movable, pop-up retail units, but in grouped forms of local open markets; all supported with the background online platform allowing you to track desired fashion goods, promising lower prices and higher quality; Dreambox as a mediator, is aiming to creation of long term relations between brands and customers, based on loyalty and trust in a new, visually appealing form supported with high quality service offered.
Dreambox è un idea per un servizio innovativo, concepito con un approccio sistematico, che consentirà alla città di Milano di adottare nuove esperienze di shopping, aggiungendo più e svariati aspetti, che vanno dalla distribuzione al dettaglio, alle tendenze più in voga del momento. Romperà tutti gli schemi classici del mercato del lusso, non accessibile a tutti, cambiando l’approccio, rendendolo più accattivante e accessibile per tutti i ceti sociali e per diverse tipologie di target; un servizio che ovviamente sarà più accessibile e conveniente per i cittadini che vivono nella città della “Madunina”. Dreambox nasce con l’obiettivo di condividere interessi, crescere insieme in modo collaborativo, migliorare l’aspetto dei mercati locali e abbracciare cosi tutti i benefici che conseguentemente porterà. Inspirato da veri ed esistenti problemi di complicata identità all’interno del settore del lusso, Dreambox punta a convergere il meglio dei due mondi in termine di shopping, quello offline e quello online; creando una nuova, affascinante e completa esperienza di personalizzazione per gli utenti nonché una completa soddisfazione in termine di vendita di beni overstocked, per venditori e produttori; allo stesso tempo darà loro dei preziosi feedback da parte dei clienti, sulla base degli usi comuni e delle esigenze personali, senza finte indagini di marketing o altri metodi per cercare di capire tendenze ed esigenze dei consumatori.
Dreambox. Territorial positioning of temporary luxury retails & tracking fashion goods for enhanced local shopping experiences
BAKOVIC, NEMANJA
2012/2013
Abstract
Dreambox is a service idea designed with systematic approach that enables city of Milan to adopt new form of shopping experience, adding more convergently diverse aspects of retailing and modern trends together. To break all the widely established, limiting ideas of luxury market inaccessible to everyone, and change the logic of approach, making it more accessible on different levels and to different target groups. But most importantly close and convenient for citizens of Milan. To share honest and true information and interests, to grow and evolve collaboratively, to enhance local aspect of street markets and embrace all its benefits and opportunities it could bring. Inspired by true, existing problems of unmatched identity on different channels inside of the luxury sector, Dreambox aims to encircle best of both worlds in terms of shopping - offline and online; creating a new, fresh, completely personalized experience for the users and a complete satisfaction in terms of selling overstocked goods, for brands and manufacturers; but in the same time giving them valuable customer feedback, based on common use and honest personal needs, without fake marketing surveys or other methods for understanding customers trends and needs. It will start with the complex built, but user-oriented online virtual platform, which is trying to put together aspects of social network, trend blog and online reseller. But it’s neither one of them. It is a logic changing, online mediator between existing platforms that customer already uses in everyday life and its offline approaches in terms of shopping. Idea is to give more freedom and choices, leading customer to the multiple points of entry and exit, with no defined path or one best way to do it. It is personal, private, helpful and useful as much as customer makes it for itself. The idea behind the online platform is reviving and redesigning open moving markets in Milan, creating a luxury physical spaces close and convenient for neighbours, avoiding the crowded sale periods in city center with lackluster and low quality outlook as well as level of service offered. Inspired by the real luxury of official brand stores, transferring it to the movable, pop-up retail units, but in grouped forms of local open markets; all supported with the background online platform allowing you to track desired fashion goods, promising lower prices and higher quality; Dreambox as a mediator, is aiming to creation of long term relations between brands and customers, based on loyalty and trust in a new, visually appealing form supported with high quality service offered.| File | Dimensione | Formato | |
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Nemanja Bakovic.pdf
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https://hdl.handle.net/10589/76341