WeHarvest. A nudge to influence consumer's behavior and choises to purchaise design harvest products

We have one planet, were to live, and by 2050 we will be more than 9 billion people living in this planet, which means that we will need to optimize the way of living together. First everyone need to be aware that in fifty years we should use 90% less resources. This will be possible by reshaping a new scenario where to learn how to move from creating new to reusing and replacing products and services, from ownership to accessibility. In fact, the 21th century has been named the age of the collaborative consumption, as an answer to the last century hyper-consumption. As consequence, in the new century, traditional concepts of sharing, bartering, lending, trading, renting, gifting has been redefined through technology and peer communities. One of the most discussed and researched topic since the last century, is the Food and the world’s feeding issue. The right to meals and nourishment is a vital right for all human beings. However, at this time the accessibility to real safety food has turned to be a luxury and the challenge of providing food for the Earth’s growing population, is putting major stresses on our natural environment. Here the big question, how might the food could be available, accessible, while keep being real to feed a global village where there is a bounded marketplace for efficient peer-to-peer relationships. Based on this context, the thesis outcomes wants to demonstrate that the net of profitable relationships, success when the individual works for himself and for the group in a win-win profitable system.