A study of electronic payments in B2C eCommerce

In this thesis work will cover the B2C e commerce phenomenon mostly the e payments methods that are now used in the market. First of all, it will provide a brief but complex literature review in which the ultimate objective is to depict the classifications given by the authors regarding electronic payment systems. Since one of the ultimate goals is to draw a clear line between what is called traditional and innovative payment systems, it will be also defined each of these categories and to specify classification that is going to be assumed for the development of this thesis analysis. Subsequently, it will be presented two chapters independently in which will be discussed in detail the most important characteristics about the traditional and innovative payment mechanisms nowadays. The analysis will be mostly descriptive to what concerns the way these payment mechanism work, their actors, benefits, drawbacks, differentiating factor and diffusion around the world so far. Later on it would present a comparison between these two big categories, highlighting the most important characteristics that make one class superb than the other. Also, a comparison from within each class and confront what they offer to the customers. Since the thesis aims to confront the theoretical knowledge gathered through research with a real scenario, it will be assessed the Colombian level of knowledge about the topic and best match the characteristics with Colombian’s expectations respect the topic. To do so, it will be developed a survey research, thus it could be procured with the data needed for this study. Conclusions represent the analysis from which it is evaluated the most adequate solution for customers according to their profile.