The research proposes an overview of the phenomenon of design-led entrepreneurship and proposes a possible role of design in the earliest phase of the entrepreneurial process, as an aid to frame, generate, develop and asses business ideas. The research is divided in three parts, a desk research part, a case study analysis part and an experimental verification.
La ricerca propone una panoramica del fenomeno dell'imprenditorialità trainata dal design e propone il possibile ruolo del design nella fase di generazione e sviluppo dell'idea di business. La ricerca è stata divisa in tre parti, una teorica, un'analisi di casi studio e una verifica esperimentale.
Designing entrepreneurship. Creating enterprise through design culture
MATA GARCIA, LAURA YADENIRA
Abstract
The research proposes an overview of the phenomenon of design-led entrepreneurship and proposes a possible role of design in the earliest phase of the entrepreneurial process, as an aid to frame, generate, develop and asses business ideas. The research is divided in three parts, a desk research part, a case study analysis part and an experimental verification.File | Dimensione | Formato | |
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2014_03_PhD_Mata_Garcia.pdf
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https://hdl.handle.net/10589/89721