The project called FLON is an online shopping platform which helps fashion designers run fashion business via e-commerce and brings creative online shopping experience to consumers. Combined with social network, it puts forward the idea of “universal fashion blogger” which encourages consumers to share their street style with each other online as publicity, to increase consumers’ purchasing intention and confidence. On this platform, consumers could buy some creative, avant-garde and personality clothes which reveal their personal style without spending too much money but with high quality from young fashion designers , and they could also have more communication with fashion designers, provide some inspiration and suggestions, help brands, which they adores, promote and develop by using social media to share among friends.
Il progetto chiamato FLON è una piattaforma per lo shopping online che aiuta i fashion designers a sviluppare un'attività tramite e-commerce e a portare un'esperienza di shopping online creativa ai consumatori. Unito ad i social network, mette in risalto l'idea di "fashion blogger universale" che incoraggia i consumatori a condividere il proprio street style con gli altri come se fosse una pubblicità, per incrementare la voglia di acquistare del consumatore e la confidenza. In questa piattaforma gli utenti potranno comprare capi di vestiario creativi, all'avanguardia e con personalità che riveleranno il proprio stile personale senza spendere troppi soldi ma ricevendo capi di grande qualità da giovani fashion designers, e gli utenti potranno avere più contatti con questi ultimi, che forniranno consigli, ispirazione ed aiuto con i vari brands che gli utenti adorano, promossi e sviluppati mediante l'uso dei social network per condividere il tutto con gli amici.
FLON. E-commerce platform which helps fashion designers run fashion business and brings creative online shopping experience to consumers
HUANG, RUZHANG
2013/2014
Abstract
The project called FLON is an online shopping platform which helps fashion designers run fashion business via e-commerce and brings creative online shopping experience to consumers. Combined with social network, it puts forward the idea of “universal fashion blogger” which encourages consumers to share their street style with each other online as publicity, to increase consumers’ purchasing intention and confidence. On this platform, consumers could buy some creative, avant-garde and personality clothes which reveal their personal style without spending too much money but with high quality from young fashion designers , and they could also have more communication with fashion designers, provide some inspiration and suggestions, help brands, which they adores, promote and develop by using social media to share among friends.File | Dimensione | Formato | |
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2014_04_Huang_Ruzhang.pdf
solo utenti autorizzati dal 09/04/2017
Descrizione: Thesis
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13.58 MB
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https://hdl.handle.net/10589/93084