This business plan is a simulation of a business startup in Bolivia. This startup will be located in a very important touristic landmark of Bolivia: the Uyuni salt flats. This area and this country was chosen due to their underdevelopment and current growth trends. However, this startup plans to develop a different approach to tourism management, most of all focusing on South America as a niche market for ideas that have proven to be profitable in the United States, Europe and other developed countries around the world. This business plan is mainly based on the new trends and concepts learned during the Marketing course at Politecnico di Milano. The objective of this project is to support the importance of Branding, and Marketing as a whole, as key processes most companies should include, develop and maintain in order to be successful players in their respective business areas. The main hypothesis of the profitability of such an enterprise will be supported throughout the whole project and finalized with a financial plan
Il piano di business è una simulazione di una start-up in Bolivia. Questa start-up sarà collocata in una area turistica molto importante e strategica per il Paese: la Uyuni pianura di sale. Questa area e questo paese sono state scelte a causa del loro sottosviluppo e l'attuale trend di crescita. Quindi, questa start-up punta a sviluppare un approccio differente per la gestione del turismo, per di più localizzandosi sul sud America come mercato di nicchia per le idee che si sono dimostrate profittevoli negli Stati Uniti, in Europa e in altri Paesi sviluppati attorno al mondo. Questo business plan è principalmente basato sui nuovi trend e concetti appresi durante il corso di Marketing al Politecnico di Milano. L'obiettivo di questo progetto è di supportare l'importanza del Branding, e del Marketing in generale, come processi chiave che una azienda deve includere, sviluppare e mantenere al fine di raggiungere una posizione di successo nella propria area di business. L'ipotesi più importante della profittabilità di un'azienda di questo tipo sarà supportata durante tutto il progetto e finalizzata con un piano finanziario
Business plan : experience Bolivia
GUGLIELMI SILES, RICARDO FRANCESCO
2013/2014
Abstract
This business plan is a simulation of a business startup in Bolivia. This startup will be located in a very important touristic landmark of Bolivia: the Uyuni salt flats. This area and this country was chosen due to their underdevelopment and current growth trends. However, this startup plans to develop a different approach to tourism management, most of all focusing on South America as a niche market for ideas that have proven to be profitable in the United States, Europe and other developed countries around the world. This business plan is mainly based on the new trends and concepts learned during the Marketing course at Politecnico di Milano. The objective of this project is to support the importance of Branding, and Marketing as a whole, as key processes most companies should include, develop and maintain in order to be successful players in their respective business areas. The main hypothesis of the profitability of such an enterprise will be supported throughout the whole project and finalized with a financial planFile | Dimensione | Formato | |
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2014_07_Guglielmi_Siles.pdf
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Descrizione: Project Business Plan
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https://hdl.handle.net/10589/93466