Network performance measurement system (PMS) tailored to the complex growing e-mobility industry

Nowadays, electric vehicle is becoming more and more popular among public opinions, bestowing on this new transportation mean the best solution to move the energy consumption from fossil fuels to electricity, fundamental to decrease GHG emissions and the oil dependency. In fact, the public reaction is significant, increasing electric vehicles (EVs) sales in Italy from 524 to 1306 and from 5453 to 25000 in the Netherlands between 2012 and 2013. These surprising figures are mainly due to the EVs low environmental impact, carried out by a CO2 reduction of 40%, an increase of energy produced by renewable sources of 72% and a decrease of dependency on fossil fuels of 70%. On the counterpart the e-mobility world is characterised by a widespread uncertainty and complexity, which generate barriers for a consolidated market development. The main criticalities regard the battery technology which is in the early days of its development, contributing to an high purchasing price that still represents the most important psychological barrier for potential customers. Moreover, the battery technology constrains the driving range, generating the so-called “range anxiety”, and exploits rare resources in the production such as lithium which need time and cost demanding processes to be recycled or disposed. In this context, our research aims to reduce the complexity trying to overthrow the existing barriers through an improvement of the management of information, developing a modular Balanced Scorecard which addresses the following questions: what are the leading e-mobility stakeholders and the related interests and strategies? What are the information sources owned by different stakeholders to support the development of a balanced scorecard? What are the critical management performances in the e-mobility world? Is it possible to convince all the involved stakeholders to cooperate sharing information in an open data perspective? What are the key performance indicators that measure the critical success factors of e-mobility industry? The methodology is structured using the action research approach, because it has been considered the most appropriate method to support an innovative management control system tool and validate it in a work environment in order to identify theoretical criticalities and misalignment with business purposes.

Ai nostril giorni, il veicolo elettrico sta diventando sempre più popolare nell’opinione pubblica, conferendo a questo mezzo di trasporto la responsabilità di rappresentare la miglior soluzione per muovere il consumo di energia da fossile ad elettrico-rinnovabile ed in questo modo ridurre le emissioni di gas serra e la dipendenza dal petrolio. D’altra parte, il mondo e-mobility è caratterizzato da un’incertezza e complessità diffuse che generato barriere per lo sviluppo di un mercato consolidato. Le principali criticità riguardano la tecnologia della batteria, con grandi potenzialità di crescita, ma ancora in uno stato embrionale, che contribuisce significativamente all’alto prezzo del veicolo e crea una forte barriera all’acquisto, anche psicologica dovuta alle diverse performance rispetto al tradizionale motore a combustione. Questa industria, in una fase di forte crescita sopratutto in Olanda dove la tesi è stata sviluppata, è caratterizzata da numerosi attori, che, pur operando in core business diversi, sono incentivati a cooperare per sfruttare la grande mole di informazioni generate al fine di prendere decisioni informate ed ottimizzare l’efficacia degli investimenti. In questo contesto, questa ricerca sviluppa il tema della gestione dell’informazione come metodologia per affrontare questa complessità, sviluppando un sistema di controllo di gestione di network adatto all’ambiente multi-stakeholder dell’industria e-mobility.