Nowadays, with the rapid development of informationization，public benefit activities is a hot social topic. With the growth of mainstream online media and the emerging of new network media, the online media works more mature, with more diversified forms of activities, which provides a broad platform for the public participation and covers a broader range. At the same time, design steps into the public services area gradually. It begins to focus on the general public life, which can be benefit to the people of creative field and push forward social innovation. In this process, design is no longer purely a design, but also a way of treatment, a solution, an innovation and attempt of social management “1090” was designed by professor Fan Shengxi, and associate professor Yang Wenqing at college of design and innovation, Tongji University. It calls for designers to pay attention to the forgotten corner, starting from the minor matter what they can do. Designers should use 10% time to help 90% people to focus on social values of design, in order to design for daily life and let people find more beauty in daily life. From initiating, planning, communicating to execution, the Project “1090” has widely used public art elements including materials and forms. Using design to promote public activities, at the same time, will also popularize the idea that "design can benefit the world". Since 2012, I was involved in many public projects, including Guangqi Social Service Center, Qianlicao Education Institution, Helin Art in Community, iFAIR etc. I was also involved in Grandma’s Origami, which was the first activity of the project "1090", from which I’ve accumulated much first-hand information. This essay, based on the fact of rising public participation in the Internet Age, utilizing the concept and method of service system design, puts forward the new idea of "design for public welfare". Taking the project “1090” as an example, this essay explores the orientation, social roles and goals of "1090". It attempts to illustrate how to use service design thinking to benefit the general public, and puts forward creative ideas as the solution.
Il rapido sviluppo delle tecnologie dell'informazione di oggi, "azione pubblica" è diventato un tema caldo della società, ha continuato a crescere con l'aumento della media online tradizionali ed emergenti media online, i media online funziona matura, forme più diversificate di servizio pubblico. Allo stesso tempo, il disegno gradualmente nel settore dei servizi pubblici, ha iniziato a concentrarsi sulla vita del grande pubblico per diventare campi creativi possono beneficiare le masse, così come la forza trainante di innovazione sociale. In questo processo, il disegno non è più disegno semplice, ma un programma di trattamento, una innovazione gestione sociale e tentare una soluzione. "1090" nel 2011, dal Vice Capo del Dipartimento di Arte e Design Dipartimento di Tongji University School of Design e Creative Fan Sengxi, professore associato di Yang Wenqing, co-fondatore e presidente, è stato progettato per appello ai progettisti dal piccolo angolo dimenticato di vista, da tutte le cose piccole. 10% del tempo con il progettista è del 90 per cento progettazione, concentrata valore sociale del design. Vuoi progettare nella vita quotidiana in crescita perché sempre più persone vogliono trovare una vita design diverso. Il suo progetto si basa sulla progettazione delle attività di servizio pubblico, di advocacy, pianificazione, comunicazione ed esecuzione di promuovere un ampio uso di elementi di arte pubblica comprendono il materiale e la forma, l'uso dell'azione pubblica mirante a promuovere, ma anche come "progettato a beneficio del mondo", così la popolarità del concetto di tutta la società nella creazione di opportunità. Questo saggio, basato sul fatto della crescente partecipazione del pubblico nell'era di Internet, utilizzando il concetto e il metodo di progettazione del sistema di servizio, propone la nuova idea del "design per il benessere pubblico". Prendendo il progetto "1090" come esempio, questo saggio esplora l'orientamento, ruoli sociali e gli obiettivi di "1090". Si cerca di illustrare come utilizzare service design pensando a beneficio del pubblico, e propone idee creative come la soluzione.
The service system design for 1090 public welfare-design project
YAN, HAN
2013/2014
Abstract
Nowadays, with the rapid development of informationization，public benefit activities is a hot social topic. With the growth of mainstream online media and the emerging of new network media, the online media works more mature, with more diversified forms of activities, which provides a broad platform for the public participation and covers a broader range. At the same time, design steps into the public services area gradually. It begins to focus on the general public life, which can be benefit to the people of creative field and push forward social innovation. In this process, design is no longer purely a design, but also a way of treatment, a solution, an innovation and attempt of social management “1090” was designed by professor Fan Shengxi, and associate professor Yang Wenqing at college of design and innovation, Tongji University. It calls for designers to pay attention to the forgotten corner, starting from the minor matter what they can do. Designers should use 10% time to help 90% people to focus on social values of design, in order to design for daily life and let people find more beauty in daily life. From initiating, planning, communicating to execution, the Project “1090” has widely used public art elements including materials and forms. Using design to promote public activities, at the same time, will also popularize the idea that "design can benefit the world". Since 2012, I was involved in many public projects, including Guangqi Social Service Center, Qianlicao Education Institution, Helin Art in Community, iFAIR etc. I was also involved in Grandma’s Origami, which was the first activity of the project "1090", from which I’ve accumulated much first-hand information. This essay, based on the fact of rising public participation in the Internet Age, utilizing the concept and method of service system design, puts forward the new idea of "design for public welfare". Taking the project “1090” as an example, this essay explores the orientation, social roles and goals of "1090". It attempts to illustrate how to use service design thinking to benefit the general public, and puts forward creative ideas as the solution.| File | Dimensione | Formato | |
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https://hdl.handle.net/10589/94050