Rhosevina Service System Design. The social media marketing service system design for Beijing Rhosevina Exhibition CO., Ltd

This brief of thesis is about designing an exhibition service system with social network service for the Chinese company - Beijing Rhosevina Exhibition CO., Ltd. A new trend of exhibition service systems that the increasingly wide range and the better quality of services has improved, meanwhile the market of social network service application is developing rapidly, they improve the channels for people to get more information and make companies do marketing works more effective. Based on the successful development experiences of the other countries’ exhibition industry, we can find that a comprehensive exhibition service system can help the company to provide professional services to customers in order to gain and development and thus establish and maintain a good image of the company, strengthen relationships with customers, collect valuable information and to expand its influence in the industry. Attempt to link market factors to analysis the framework which consists of business resources, human structures and organizational layout to establish an effective functioning exhibition service system for the company. Within this system, customers (exhibitors), service providers and industry organizations can compose an integrated service supply-consume chain, everyone can interact with each other more positively and will be satisfied with the system also bring some positive social implications resulting from support the market demands. Ultimately achieve a sustainable development of the company. The exhibition service systems empower consumers who can affect every detail of their exhibition plan and can change their own consumption patterns.

Questa breve tesi cerca di proporre un sistema di servizi espositivi delle applicazioni di rete sociali per l’azienda cinese: Beijing Rhosevina Exhibition CO., Ltd. Un nuovo sistema creato dal sempre vasto numero di servizi di ottima qualità. Basandosi sulle esperienze di sviluppo di successo nell’industria di altri paesi abbiamo concluso che, disporre di un sistema esauriente di servizi espositivi può trarre supporto professionale ai clienti, portando benessere e sviluppo all’azienda che si crea una buona immagine, che rafforza i rapporti con i clienti, raccogliendo così dati importanti e la sua influenza si diffonde nell’industria. Nel tentativo di collegare diversi fattori di mercato con l’analisi della struttura stessa, che si diversifica in risorse aziendali, risorse umane e strutture organizzative, con lo scopo di stabilire un sistema di servizi espositivi ben funzionante per l’azienda stessa. In questo sistema i clienti, i fornitori di servizi e le altre aziende possono creare un dipartimento integrato di servizi di consumo.