Impact of marketing activities on sales volume. An investigation into social media and promotional activities

Markets has become so complicated and the competition also has been increased, marketing activities are a tool to optimize our presence in the market. the variation of marketing activities is so wide, include different methods from traditional methods to new emerging ones. Sometimes for responding to changes and competition companies adopt new approaches, the effect of this methods on the company`s performance and their contribution to their goal should be constantly measured and improved. In our study we aimed to investigate the impact of two important marketing strategies on sales value. Social media marketing and promotions. Promotion and its effectiveness has been studied for so many years, although there is a strong presence of research on this matter, still there are some question that need to be answered, we tried to investigate how promotion efforts impact our sales. We found out that promotion activities can lose their effectiveness over time and discussed the reasons that may result in this result. Among marketing activities, social media marketing is one of the new methods that many company`s has been adopting in recent years. So many studies support the benefits of social media activities within different functions of a company, therefor it is suggested that Companies should not only be present in social media activities but also actively and carefully monitor their methods and their results to understand the functionality and to improve their results. In our study we tried to describe the social media activities of a brand from different perspectives and tried to explore different marketing approaches in their social media in a 3- year time period and observe how their fans reacted to their different strategies and content. also we explain our findings of how the right level of activity and presence in social media can impact the sales.