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A customer relationship management, machine learning case study in the automotive service industry
2018/2019 LOPEZ ALDUNCIN, MARÍA BELEN
The analysis of priority spheres of tourism development of Valchiavenna region
2018/2019 KOSAREVA, KIRA
Beacon technology in mobile marketing : applications and consumers' behavioral pattern towards adoption
2016/2017 TORVISCO SALAS, JUAN WILTON
Benefit segmentation : predicting product choices based on historical purchases through product attributes
2017/2018 CASSATA, MARIO
Brand post engagement on Facebook : an investigation into FMCG brands
2016/2017 XIMENES, GIOVANNI
Comparison between consumer engagement with brand related UGC and MGC on YouTube
2017/2018 AFSHARI, SARA
Data driven social selling within CRM tool : opportunities, challenges and threats
2016/2017 MADENUS, BUKET
Development of social media content category framework : a guideline for content creation on brand pages
2017/2018 DEMIR, AYKUT CANER
Digital strategy analysis based on comparing the Chinese and European market
2016/2017 CHEN, YUBING
E-commerce business plan ((Clandestino))
2015/2016 LOTFOLLAH ZADEH, ARAS
Export to China through cross-border Ecommerce : opportunities, challenges and operational guidelines
2015/2016 CHIERICOZZI, ANDREA
Globalization or localization : the cases of Italian luxury brands in Singapore
2014/2015 DI CAPRIO, FRANCESCA
Impact of marketing activities on sales volume. An investigation into social media and promotional activities
2015/2016 KHODABANDEHLOO, SETAREH
Italian small and medium-sized exporters : the challenges and opportunities of the one belt one road
2016/2017 KE, YONG CLAUDIO
Omnichannel strategy in grocery retailing : an intention to use in-store pick-up service
2017/2018 KHAN, FARRUKH AHMAD
Report of internship with Assicurazioni Generali. Business analyst
2018/2019 LOTFISEYLAB, MAHDIEH
The impact of different hashtag classes on user engagement on Instagram
2017/2018 D'AMATO, MICHELE ITALO
The research of digital masrketing strategies for European SMES to enter the Chinese market
2016/2017 CHEN, QI
The silk road renaissance. Opportunities and challenges of China's new silk road for PMI's export
2016/2017 FRANZA, GIUSEPPE
What are the triggers of channel change ? An inference study in the multichannel grocery context
2017/2018 ESPOSITO, ANDREA
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