The context of global economic crisis has brought important consequences for the economic management of families. People are pushed to put aside their savings as soon as possible, so that they can cover expenses more quickly and allow the survival of their family. The new digital tools that allow you to manage your economic situation directly from home (digital / home banking) and the possibility of investing in the stock market through a simple application (online trading) encourage interaction and investment, giving the possibility to customers (of any age and with any degree of financial awareness) to perform all actions independently. The great ease of access of these tools, together with an apparent ease of use and a poor financial literacy of Italian young people and adults, increases the risk of doing wrong actions or with unforeseen consequences on one’s finances. In fact, in our country financial education in the school context is currently very undervalued, although it is a very important resource for young people to acquire greater awareness in the administration of their assets as adults, in addition to reducing the risk of being deceived or make mistakes in financial choices. Starting from these premises and noting how social networks, in particular YouTube, are tools that children also use as a support to the study and source of information, it was decided to integrate the need to train tomorrow’s adults in economic and financial matters and their propensity to use social networks. The thesis then sees the construction of a digital strategy focused on a YouTube channel entirely dedicated to young people of high school age (14-18 years), to communicate them, with the typical language of YouTubers, the basis for a proper awareness of economic management, through a social strategy that leads them to take an interest in the real necessity and importance of this subject, transmitting through them the knowledge also to reference adults, parents and grandparents.
Il contesto di crisi economica globale ha portato importanti conseguenze per quanto riguarda la gestione economica delle famiglie. Le persone sono spinte a mettere da parte i propri risparmi nel più breve tempo possibile, così da poter coprire più in fretta le spese e consentire la sopravvivenza del proprio nucleo familiare. I nuovi strumenti digitali che permettono di gestire la propria situazione economica direttamente da casa (digital/home banking) e la possibilità di investire in borsa tramite una semplice applicazione (trading online) favoriscono l’interazione e l’investimento, dando la possibilità ai clienti (di qualsiasi età e con qualsiasi grado di consapevolezza finanziaria) di compiere tutte le azioni in autonomia. La grande facilità di accesso di questi strumenti, unita a una apparente facilità di utilizzo e a una scarsa alfabetizzazione finanziaria di giovani e adulti italiani, aumenta il rischio di compiere azioni errate o con conseguenze impreviste sulle proprie finanze. Infatti nel nostro paese l’educazione finanziaria nel contesto scolastico è al momento molto sottovalutata, nonostante per i giovani sia una risorsa importantissima, per acquisire da adulti una maggiore consapevolezza nell’amministrazione del proprio patrimonio, oltre a diminuire il rischio di essere raggirati o di compiere errori nelle scelte finanziarie. Partendo da queste premesse e notando come i social network, in particolare YouTube, siano strumenti che i ragazzi utilizzano anche come supporto allo studio e fonte di informazioni, si è pensato di integrare la necessità di formare gli adulti di domani in materia economico-finanziaria e la loro propensione all’utilizzo dei social network. La tesi quindi vede la costruzione di una digital strategy incentrata su un canale YouTube interamente dedicato ai ragazzi in età liceale (14-18 anni), per comunicare loro, con un linguaggio tipico degli YouTubers, le basi per una corretta consapevolezza della gestione economica, attraverso una strategia social che li porti a interessarsi alla reale necessità e importanza di questa materia, veicolando attraverso di loro la conoscenza anche agli adulti di riferimento, genitori e nonni.
EconoMix. Earning together. A scuola di economia con YouTube. Un nuovo canale YouTube per affrontare l'educazione finanziaria insieme ai ragazzi del liceo
SCALZO, CHIARA
2016/2017
Abstract
The context of global economic crisis has brought important consequences for the economic management of families. People are pushed to put aside their savings as soon as possible, so that they can cover expenses more quickly and allow the survival of their family. The new digital tools that allow you to manage your economic situation directly from home (digital / home banking) and the possibility of investing in the stock market through a simple application (online trading) encourage interaction and investment, giving the possibility to customers (of any age and with any degree of financial awareness) to perform all actions independently. The great ease of access of these tools, together with an apparent ease of use and a poor financial literacy of Italian young people and adults, increases the risk of doing wrong actions or with unforeseen consequences on one’s finances. In fact, in our country financial education in the school context is currently very undervalued, although it is a very important resource for young people to acquire greater awareness in the administration of their assets as adults, in addition to reducing the risk of being deceived or make mistakes in financial choices. Starting from these premises and noting how social networks, in particular YouTube, are tools that children also use as a support to the study and source of information, it was decided to integrate the need to train tomorrow’s adults in economic and financial matters and their propensity to use social networks. The thesis then sees the construction of a digital strategy focused on a YouTube channel entirely dedicated to young people of high school age (14-18 years), to communicate them, with the typical language of YouTubers, the basis for a proper awareness of economic management, through a social strategy that leads them to take an interest in the real necessity and importance of this subject, transmitting through them the knowledge also to reference adults, parents and grandparents.| File | Dimensione | Formato | |
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2018_Aprile_Scalzo.pdf
solo utenti autorizzati dal 07/04/2019
Descrizione: Testo della tesi
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5.29 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/10589/140893