The concept of ecomuseum was born in France in the 70’s thanks to Georges-Henri Rivière and Hugues de Varine, who firstly experimented in this field. In the last years, this type of experience has been revitalized and is undergoing a new phase of development thanks to the re-discover of the core values that characterize it, in particular the participation in the project of the communities living in the ecomuseum itself. In the past, the ecomuseums could be considered as incubators and areas of experimentation for new ways to manage the territory and to manage the community could happen. Today they must become institutions capable of effectively putting into practice the current and consolidated territorial and cultural strategies applied globally, becoming places for sharing and active participation. A new perspective of interdisciplinarity and networking emerged during the Forum of Ecomuseums and Community Museums, in the context of the 24th General ICOM Conference held in Milano in 2016. The design disciplines and the competences connected to them should be involved in the new practices siding the ecomuseum project, because by defining strategies, guidelines and tools they would contribute to involving people to preserve, plan and develop the territory. The purpose of this thesis is to experiment with these aspects through the “Paesaggi sostenibili del cibo” project, conceived by the Lombardy region ecomuseums’ network. The project brings together several ecomuseums in the region through the themes of sustainability, local food and wine specialties, which are narrated with a focus on local heritage and distributed through the Wikipedia platforms. After an analysis of the project, its strengths and weaknesses, a series of design solutions (visual identity, communicative artifacts and tools for participation) were developed to support and expand the initiative, which allows the communities, and people in general, to know the project and to take an active part in it.
L’esperienza ecomuseale, iniziata in Francia negli anni Settanta dai suoi fondatori Georges-Henri Rivière e Hugues de Varine, sta vivendo negli ultimi anni una rivitalizzazione e un nuovo sviluppo, grazie alla riscoperta dei valori fondanti dell’ecomuseo, primo tra tutti la partecipazione al progetto da parte delle comunità che lo abitano. Se in un primo momento gli ecomusei sono stati incubatori, aree di sperimentazione di nuove modalità di gestione del territorio e di coinvolgimento delle comunità locali, devono diventare oggi istituzioni in grado di mettere in pratica efficacemente le attuali e consolidate strategie, territoriali e culturali, applicate a livello globale, diventando luoghi di condivisione e partecipazione attiva. Una nuova prospettiva di interdisciplinarietà e networking è emersa durante il Forum degli ecomusei e dei musei di comunità, in occasione della 24esima Conferenza Generale ICOM, tenutasi a Milano nel 2016. Il design, con il suo bagaglio di competenze, dovrebbe essere inserito tra le nuove discipline da affiancare al progetto ecomuseale, poiché può apportare un importante contributo attraverso la definizione di strategie, linee guida e strumenti che facilitino il coinvolgimento delle persone nella conservazione, nella pianificazione e nello sviluppo territoriale. Lo scopo di questa tesi è quello di sperimentare questi aspetti attraverso il progetto “Paesaggi sostenibili del cibo”, pensato dalla Rete degli Ecomusei della Lombardia, che mette in rete diversi ecomusei della regione attraverso i temi della sostenibilità e delle specialità enogastronomiche locali, raccontati sullo sfondo del patrimonio locale e diffusi tramite le piattaforme Wikipedia. Dopo un’analisi del progetto, dei suoi punti di forza e di debolezza, sono state sviluppate una serie di soluzioni progettuali (identità visiva, artefatti comunicativi e strumenti di partecipazione) a sostegno e ampliamento dell’iniziativa, che permettano alle comunità, e alle persone in generale, di conoscere il progetto e di prendervi parte attivamente.
Paesaggi sostenibili del cibo. Progetto di identità visiva e strategia partecipativa per un'iniziativa della Rete degli ecomusei della Lombardia
VESCHI, DEBORA
2018/2019
Abstract
The concept of ecomuseum was born in France in the 70’s thanks to Georges-Henri Rivière and Hugues de Varine, who firstly experimented in this field. In the last years, this type of experience has been revitalized and is undergoing a new phase of development thanks to the re-discover of the core values that characterize it, in particular the participation in the project of the communities living in the ecomuseum itself. In the past, the ecomuseums could be considered as incubators and areas of experimentation for new ways to manage the territory and to manage the community could happen. Today they must become institutions capable of effectively putting into practice the current and consolidated territorial and cultural strategies applied globally, becoming places for sharing and active participation. A new perspective of interdisciplinarity and networking emerged during the Forum of Ecomuseums and Community Museums, in the context of the 24th General ICOM Conference held in Milano in 2016. The design disciplines and the competences connected to them should be involved in the new practices siding the ecomuseum project, because by defining strategies, guidelines and tools they would contribute to involving people to preserve, plan and develop the territory. The purpose of this thesis is to experiment with these aspects through the “Paesaggi sostenibili del cibo” project, conceived by the Lombardy region ecomuseums’ network. The project brings together several ecomuseums in the region through the themes of sustainability, local food and wine specialties, which are narrated with a focus on local heritage and distributed through the Wikipedia platforms. After an analysis of the project, its strengths and weaknesses, a series of design solutions (visual identity, communicative artifacts and tools for participation) were developed to support and expand the initiative, which allows the communities, and people in general, to know the project and to take an active part in it.| File | Dimensione | Formato | |
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2019_10_Veschi.pdf
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Descrizione: Testo della tesi
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https://hdl.handle.net/10589/150309