This thesis explores the role of communication design and world-building design in the construction of territorial identity within women-led initiatives in post-conflict contexts in Colombia. The research focuses on four initiatives led by women in territories historically affected by armed conflict, analyzing how these initiatives use design to resignify their realities, strengthen community identity, and promote social transformation. The study highlights the transformative potential of design in reconfiguring power relations, fostering economic autonomy, and challenging traditional gender roles. Through a qualitative approach, including semi-structured interviews and non-participant observation, the research examines how these initiatives contribute to peacebuilding and the reconstruction of the social fabric. The findings underscore the importance of design as a tool for creating new narratives and alternative futures, emphasizing the agency of women in post-conflict processes.
Questa tesi esplora il ruolo del design della comunicazione e del design di world-building nella costruzione dell’identità territoriale all’interno di iniziative guidate da donne in contesti post-conflitto in Colombia. La ricerca si concentra su quattro iniziative guidate da donne in territori storicamente colpiti da conflitti armati, analizzando come queste iniziative utilizzano il design per ridefinire le loro realtà, rafforzare l’identità comunitaria e promuovere la trasformazione sociale. Lo studio evidenzia il potenziale trasformativo del design nel riconfigurare le relazioni di potere, favorire l’autonomia economica e sfidare i ruoli di genere tradizionali. Attraverso un approccio qualitativo, che include interviste semi-strutturate e osservazione non partecipante, la ricerca esamina come queste iniziative contribuiscono alla costruzione della pace e alla ricostruzione del tessuto sociale. I risultati sottolineano l’importanza del design come strumento per creare nuove narrazioni e futuri alternativi, enfatizzando l’agency delle donne nei processi post-conflitto.
Designing from the margins: world-building and identity construction in women led-initiatives in post conflict contexts in Colombia
MartÃnez Mahecha, Paula Andrea
2023/2024
Abstract
This thesis explores the role of communication design and world-building design in the construction of territorial identity within women-led initiatives in post-conflict contexts in Colombia. The research focuses on four initiatives led by women in territories historically affected by armed conflict, analyzing how these initiatives use design to resignify their realities, strengthen community identity, and promote social transformation. The study highlights the transformative potential of design in reconfiguring power relations, fostering economic autonomy, and challenging traditional gender roles. Through a qualitative approach, including semi-structured interviews and non-participant observation, the research examines how these initiatives contribute to peacebuilding and the reconstruction of the social fabric. The findings underscore the importance of design as a tool for creating new narratives and alternative futures, emphasizing the agency of women in post-conflict processes.File | Dimensione | Formato | |
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Tesis_Paula Andrea Martínez Mahecha.pdf
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Descrizione: Thesis Text
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Transformation map.pdf
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Descrizione: Transformation Map_data visualization
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1.63 MB
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Adobe PDF
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1.63 MB | Adobe PDF | Visualizza/Apri |
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https://hdl.handle.net/10589/236560