The thesis is part of the TANGO / AH-Design project funded by the Culture Programme of the European Union-Education and Culture DG, aiming to explore the issue of social inclusion and in particular the intergenerational dialogue, proposing innovative solutions. The project partners are the Aalto University, Helsinki (Finland), the Ecole de Design Nantes Atlantique, Nantes (France) and the Politecnico di Milano, Milan (Italy). The thesis fits within the development of the Italian part of the project, for which the research unit DIS (Department INDACO) of the Politecnico di Milano has started a collaboration with the Consortium SiS, promoter of the Punto e Linea project (funded by Cariplo Foundation), with social inclusion initiatives in four areas on the outskirts of Milan: Barona, Baggio, Giambellino and Gratosoglio. In particular, the thesis had as research and project brief the development of a Product Service System economically and environmentally sustainable and that promotes intergenerational dialogue, for the Community Garden enabled and currently funded by the Punto and Linea project in the district of Giambellino. The research and design path (started in February and currently in progress) has adopted the MSDS method (Methodology for System Design for Sustainability) in a process of co-designing which involved different existing and potential actors into the project proposal. In particular, since the firsts stages were involved the Hubbers (referents of the individual initiatives) as champions stakeholders. First phase of the process was the Strategic Analysis (SA), the results of which have been presented through audiovisual files which describe the context, the promoters and the initiative of each HUB (entity representing the project in each district) of the Punto e Linea project. For the production and editing of the videos was created a partnership with the Movie Lab of the Politecnico di Milano. During the Exploring opportunities phase were involved the System Design for Sustainability course’s students in the first attempts to design concepts for the four initiatives. After the course has started the effective concept design phase of the project, where the four graduating students, starting from the most promising attempts concepts, have begun the design of the new PSSs. During this phase were involved possible stakeholders in the area relating to each HUB and experts from the Industrial Engineering department of the Politecnico of Milan, in the role of consultants in the economic aspect of the design. The product-service system designed is CaseVerdi.net, which aims to create an urban network of local retired experts who cultivate on their balconies / gardens some niche products with high value, small crops distributed but as a whole (and managed as these through a special web platform), take the size of a medium to large garden : CaseVerdi.net, enables the exchange within the local community that adheres as well as the sale to the neighborhood, or to specific shops and restaurants (according to the price the market). The headquarters, located in the Casetta: certifies and manages the distributed mini-gardens and allows to map the total (and collective) production and to propose it as such, linking people or shops or restaurants offering them the products they need; organizing courses for specific crops. “CaseVerdi.net” design process will go on with the involvement of other actors, and will have a fundamental moment in the TANGO exhibition which will be held in Milan during the Salone del Mobile 2013 fair: will be presented here, indeed, together with the other sustainable PSS proposals for the others HUB, in an exhibition intended and designed as a “laboratory” and “window”, as well as an “agent of change” for innovations radically more sustainable. The TANGO exhibition is in other terms imagined itself as a “tool” to co-design and launch a real implementation of innovations of Systems Products-Services sustainable which must overcome the inertia both on the user side, on the producers or service providers one and on the more institutional and government clients one.
La tesi fa parte del progetto TANGO / AH-Design finanziato dal Culture Programme of European Union-Education and Culture DG, volto ad esplorare il problema dell’inclusione sociale ed in particolare del dialogo intergenerazionale, proponendo soluzioni innovative. I partner del progetto sono Aalto University Helsinki (Finlandia), L’ècole de Design Nantes Atlantique Nantes (Francia) e Politecnico di Milano Milano (Italia). La tesi si colloca all’interno dello sviluppo Italiano del progetto, per il quale l’Unità di ricerca DIS (dip. INDACO)del Politecnico di Milano ha attivato una collaborazione con il Consorzio SiS, promotore del progetto Punto e Linea (finanziato da Fondazione Cariplo) , con iniziative di inclusione sociale in quattro aree della periferia di Milano: Barona, Baggio, Giambellino e Gratosoglio. In particolare la tesi ha avuto come brief di ricerca e progetto lo sviluppo di un Sistema di Prodotto e Servizio economicamente ed ambientalmente sostenibile e che promuova il dialogo intergenerazionale, per l'orto comunitario attivato e per ora finanziato dal progetto Punto e Linea nel quartiere di Giambellino. Il percorso di ricerca e progetto (partito a Febbraio ed attualmente in corso) ha adottato il metodo MSDS (Methodology for System Design for Sustainability) in un percorso di co-progettazione che ha coinvolto diversi attori esistenti e potenziali della proposta di progetto. In particolare, sin dalle prime fasi sono stati coinvolti gli Hubbers (referenti delle singole iniziative) come attori centrali. Prima fase del processo è stata la Strategic Analysis (SA), i cui risultati sono stati rappresentati tramite dei file audiovisivi dove descrivere contesto, promotori ed iniziativa di ogni HUB (entità che rappresenta il progetto in ogni quartiere) del progetto Punto e Linea. Per la realizzazione e post produzione degli audiovisivi è stata creata una collaborazione con il Movie Lab. Del Politecnico di Milano. Nella fase di Exploring opportunities sono stati coinvolti gli studenti del corso System Design for Sustainability, per la progettare di primi tentative concepts per le quattro iniziative. Successivamente al corso è iniziata la fase di design concept di progetto, dove i quattro tesisti, partendo dai tentative concepts più promettenti, hanno iniziato la progettazione di nuovi PSS. Durante tale fase sono stati coinvolti possibili portatori di interesse del territorio relativi ad ogni HUB ed esperti dal settore di Ingegneria Gestionale del Politecnico di Milano, nel ruolo di consulenti per l’aspetto economico della progettazione. Il Sistema di prodotto-Servizio progettato è CaseVerdi.net, che propone di creare una rete urbana locale di pensionati esperti che coltivano sui loro balconi/giardini alcuni prodotti di nicchia ad alto valore; piccolissime coltivazioni distribuite che però nel loro insieme (e gestite come tali attraverso una apposita piattaforma web), assumono la dimensione di un orto di medie grandi dimensioni: CaseVerdi.net, abilita lo scambio all'interno della comunità locale che aderisce così come la vendita al quartiere, o a specifici negozi e ristoranti (secondo i prezzi del mercato). La sede centrale, situata nella Casetta: certifica e gestisce gli mini-orti distribuiti e permette di mappare la produzione complessiva(e collettiva) e di proporla come tale; mettendo in contatto le persone o i negozi o i ristoranti offrendogli i prodotti di cui hanno bisogno; organizzando corsi per coltivazioni specifiche. Il processo progettuale di CaseVerdi.net proseguirà con il coinvolgimento di ulteriori attori, e avrà un momento cardine all’interno della mostra TANGO a Milano che si terrà al Salone del Mobile 2013: sarà infatti qui presentato, insieme alle altre proposte di PSS sostenibili per gli altri HUB, in una mostra intesa e progettata come “laboratorio” e “vetrina”, nonché come “agente del cambiamento” per innovazioni radicalmente più sostenibili. La mostra TANGO è in altri termini immaginata essa stessa come uno “strumento” di co-progettazione e lancio per una reale implementazione di innovazioni di Sistemi di Prodotti-Servizi sostenibili che debbano superare delle inerzie sia sul lato utente, che su quello dei produttori o erogatori di servizi che su quello più istituzionale e governativo.
CaseVerdi.net. A sustainable PSS focused on intergenerational dialogue. Parte del progetto Tango, EU funded
FOSSATI, ALBERTO
2011/2012
Abstract
The thesis is part of the TANGO / AH-Design project funded by the Culture Programme of the European Union-Education and Culture DG, aiming to explore the issue of social inclusion and in particular the intergenerational dialogue, proposing innovative solutions. The project partners are the Aalto University, Helsinki (Finland), the Ecole de Design Nantes Atlantique, Nantes (France) and the Politecnico di Milano, Milan (Italy). The thesis fits within the development of the Italian part of the project, for which the research unit DIS (Department INDACO) of the Politecnico di Milano has started a collaboration with the Consortium SiS, promoter of the Punto e Linea project (funded by Cariplo Foundation), with social inclusion initiatives in four areas on the outskirts of Milan: Barona, Baggio, Giambellino and Gratosoglio. In particular, the thesis had as research and project brief the development of a Product Service System economically and environmentally sustainable and that promotes intergenerational dialogue, for the Community Garden enabled and currently funded by the Punto and Linea project in the district of Giambellino. The research and design path (started in February and currently in progress) has adopted the MSDS method (Methodology for System Design for Sustainability) in a process of co-designing which involved different existing and potential actors into the project proposal. In particular, since the firsts stages were involved the Hubbers (referents of the individual initiatives) as champions stakeholders. First phase of the process was the Strategic Analysis (SA), the results of which have been presented through audiovisual files which describe the context, the promoters and the initiative of each HUB (entity representing the project in each district) of the Punto e Linea project. For the production and editing of the videos was created a partnership with the Movie Lab of the Politecnico di Milano. During the Exploring opportunities phase were involved the System Design for Sustainability course’s students in the first attempts to design concepts for the four initiatives. After the course has started the effective concept design phase of the project, where the four graduating students, starting from the most promising attempts concepts, have begun the design of the new PSSs. During this phase were involved possible stakeholders in the area relating to each HUB and experts from the Industrial Engineering department of the Politecnico of Milan, in the role of consultants in the economic aspect of the design. The product-service system designed is CaseVerdi.net, which aims to create an urban network of local retired experts who cultivate on their balconies / gardens some niche products with high value, small crops distributed but as a whole (and managed as these through a special web platform), take the size of a medium to large garden : CaseVerdi.net, enables the exchange within the local community that adheres as well as the sale to the neighborhood, or to specific shops and restaurants (according to the price the market). The headquarters, located in the Casetta: certifies and manages the distributed mini-gardens and allows to map the total (and collective) production and to propose it as such, linking people or shops or restaurants offering them the products they need; organizing courses for specific crops. “CaseVerdi.net” design process will go on with the involvement of other actors, and will have a fundamental moment in the TANGO exhibition which will be held in Milan during the Salone del Mobile 2013 fair: will be presented here, indeed, together with the other sustainable PSS proposals for the others HUB, in an exhibition intended and designed as a “laboratory” and “window”, as well as an “agent of change” for innovations radically more sustainable. The TANGO exhibition is in other terms imagined itself as a “tool” to co-design and launch a real implementation of innovations of Systems Products-Services sustainable which must overcome the inertia both on the user side, on the producers or service providers one and on the more institutional and government clients one.| File | Dimensione | Formato | |
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2012_12_Fossati.pdf
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https://hdl.handle.net/10589/73142