Sfoglia per Relatore
Shared management Co. business plan
2011/2012 ANGEL VILLA, CARLOS DAVID
Small-large, large-small or simply unique ? Exploring the approach of medium sized companies to CSR
2012/2013 PASSALACQUA, FABIO
Social media marketing actions impact on brand awareness and purchase intention : conceptual model development
2014/2015 BEKTAS, AKIN MERT
Social product development : the impact of social media on co-creation of innovation
2013/2014 CARVALHAS GABRIELLI, CAROLINA
Sports fans and international brand community: a case study on FC Internazionale
2019/2020 CURADO, ISABELA CRISTINA
Strategy roadmap 2013-2018 development at Schaeffler automotive aftermarket Italy
2013/2014 BAGAUTDINOVA, REGINA
Study of e-book platforms' digital content library construction and marketing strategy
2013/2014 ZOU, PEIXI
Study on current situation, challenges and feasible marketing strategies of China's mass furniture market
2012/2013 LI, ZHI
Sustainable marketing : how environmental and social claims impact on the consumer's purchasing behavior
2010/2011 DOLCEMASCOLO, DENIS
The antecedents of anticipated emotions : an empirical study on the factors influencing the consumer decision-making process
2016/2017 TUBARO, DANIELE
The design of a multichannel brand experience in the automotive industry
2014/2015 RAHDARI, MOHSEN
The design of a multichannel brand experience in the world of services
2014/2015 ASHOURI, MOHAMMAD HOSSEIN
The development of digital marketing capabilities and their impact on business performance : an exploratory study in Italian SMEs
2017/2018 di TERLIZZI, SIMONE
The effect of the industry on consumers' motivations to cocreate : an exploratory analysis
2013/2014 MOJARAD, ALIREZA
The impact of external moderators on market orientation implementation in Iran
2010/2011 JALALI MOGHADDAM, KIMIA
The impact of national culture on CSR institutionalism : a study of stakeholders coercive pressures through CSR reports
2013/2014 KHACHAB, ROLA
The multifaceted role of marketing : from competitor analysis to user documentation. The case of BTicino
2010/2011 MOLERO, VALERIA TERESA
The retail (r)evolution : a research on perceived intrusiveness of in-store technologies and location-based services
2015/2016 PEZZÈ, BEATRICE
The role of anticipated and anticipatory emotions in new product encounter
2017/2018 PAGANI, MARTA
Towards a definition of metaverse : main features and challenges, real cases and marketing opportunities
2021/2022 YERKALINA, MADINA
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