Sfoglia per Relatore
A Brazilian distributor’s strategy of segmented execution in the modern channel : the Coca Cola FEMSA project
2011/2012 LOPES CORREIA PUCCETTI, LEONARDO
A conceptual framework to evaluate technology acceptance including the experiential aspect
2012/2013 RUIZ DELGADO, LUISA FERNANDA
A neuromarketing research : investigating consumers’ self-declared and biometric emotional responses to products
2015/2016 RADICE, GIULIA ERIKA
A scenario analysis of furniture industry in Chongqing area
2014/2015 YU, PEIJIAN
A transformational journey to become a customer-centric company in Assicurazioni Generali
2014/2015 SHIRANI, ARMAN
Alfaiate dos Pés : business plan
2012/2013 PICADO LOPES, NUNO MIGUEL
An empirical research on college students' behavioral intention to adopt e-shopping based on the compatibility modified TAM and TPB integrated model
2015/2016 WANG, XINGYUE
An entrepreneurial project : the X-Door Milano
2014/2015 GALBUSERA, GIULIO
Analisi empirica del settore gluten free. Matching tra comportamento del consumatore ed imprese produttrici con relative implicazioni
2013/2014 CURTARELLI, LUCA
Analysis of business opportunities for luxury brands in second tier cities in China
2011/2012 LI, BOYI
Analysis of Chinese tourists' satisfaction at theme parks. The case of Shanghai World Exposition 2010
2010/2011 CHEN, SHAN
Analysis of consumer-brand engagement with fashion brands in social media
ANANDA, ARTHA SEJATI
Analysis of innovative and interactive advertising formats for smart TV through eye-tracking methods
2018/2019 POLI, ALBERTO
Analysis of multichannel communication strategies in the healthcare sector
2021/2022 INCARDONA, VINCENZO
Analyzing e-commerce sector in Europe
2015/2016 SOLTANZADEH ZARANDI, REZA
Application of behavioural economics to the marketing of consumer electronics
2015/2016 DAVLETSHINA, KARINA
The art of influencing: roles and content strategies in influencer marketing
2023/2024 PAGLIA, IRENE
Assessing influencer marketing campaigns: how different drivers impact engagement
2023/2024 Romani, Federico
Assessing partial defection in retail consumers, and the role of private label in its prevention
2021/2022 Leoni, Mirko
Assessment of technostress' influence on work engagement and job performance during remote working : empirical evidence and managerial implications
2020/2021 Stringhini, Chiara
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