Sfoglia per Relatore
A framework for innovation contests implementation in the Italian healthcare sector
2018/2019 ISEPPON, CHIARA
A neuromarketing study : correlation patterns between biometric consumer responses and self-reported equivalents in communication campaigns
2016/2017 COLOMBO, ARIANNA
Anticipated emotions and consumer behavior in pop-up restaurants: the impact of regret and attitudes on dining intentions
2024/2025 ZHUKOVA, ANASTASIIA
Anticipated emotions as drivers of consumers participation in co-creation for new product development
2020/2021 Cordero, Jose
Anticipated emotions in co-creation of new product development in the service sector
2022/2023 ELKASSAS, AHMED MOHAMED FAROUK MOHAMED
Bencharking process on the Master of Management and Industrial Engineering among the top world-wide rankings
2023/2024 MENESES SALAS, JUAN SEBASTIAN
Consumer neuroscience & biometrics : a review of the applications in marketing research
2018/2019 FACCINI, LUCA
Customer co-creation and supplier involvement in new product development : case studies in the food and fashion industry
2016/2017 PAPARUSSO, CHIARA EMANUELA
Exploring the trends shaping product-service systems (PSS): analysis of the impact of benefits and customer value on the intention to purchase
2023/2024 Carabelli, Davide
Future-oriented Emotions and Sustainable Choices: Uncovering the Motivators Behind Product Repair
2023/2024 Rossello, Benedetta
How anticipated pride and anticipated guilt affect purchase intention towards green cosmetics ?
2019/2020 Kaya, Muhammet
The impact of emotions in purchase intention of green products
2019/2020 Cuomo, Dimitri
The influence of negative emotions in the purchase process : a literature review and research agenda
2020/2021 Di Lisio, Giordano
Into the viewer's mind : how needs affect preferred contents and emotional reactions. A neuromarketing study
2018/2019 FUMAGALLI, MATTEO
Is food labelled as sustainably produced healthier than unlabelled food? An investigation into the health halo effect
2023/2024 Pellini, Edoardo
Living the online electronic gambling experience through the eyes of players : an experimental approach
2018/2019 TESTA, MICHAEL
Luxury and necessity goods : how anticipated emotions shape purchase intentions
2020/2021 Istomina, Mariia
Open and hidden emotions : a neuromarketing study on needs and reactions in television consumption
2017/2018 LENTI, ALESSANDRO
Performance measurement of online advertising campaigns : a focus on the Italian market
2017/2018 GIROLA, MATTEO
Relationship between consumers' self-reported and biometric measures of experience : focus on physiological and eye-tracking technique
2016/2017 IOTTI, ANDREA
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