Sfoglia per Correlatore MANDOLFO, MARCO
Analysis of innovative and interactive advertising formats for smart TV through eye-tracking methods
2018/2019 POLI, ALBERTO
Analysis of multichannel communication strategies in the healthcare sector
2021/2022 INCARDONA, VINCENZO
Assessment of technostress' influence on work engagement and job performance during remote working : empirical evidence and managerial implications
2020/2021 Stringhini, Chiara
Communication in the healthcare industry : development of the marketing plan for a Lombard clinic
2020/2021 ZICCHIERO, IVAN
Counterbalancing the irresistible. Design and the push for addictive technology
2020/2021 Chianella, Riccardo
Dissecting product attachment: how personalisation influences consumer behaviour
2021/2022 Mandolini, Alberto
Does music make you emotional ? Understanding music's impact on consumer behaviour in physical stores
2019/2020 Brusoni, Marco
The effect of product attachment on brand equity: managing the bonding between consumers and products
2021/2022 MIANI, MARCO
Exploring how light and interior sound influence the driving experience in premium electric car : an empirical study
2021/2022 Pasquali, Francesco
Eye to the price tag. A neuroscientific investigation on how the interaction of brand, discount and price tag color influences product perception and decision-making behavior
2018/2019 SCHIAVO, MARCO
Fix it or buy it? Exploring the emotional drivers of consumer decisions to repair a durable good
2021/2022 Harbatovich, Anastasiya
I bought it because it was on sale. Empirical investigation on impulse buying as a response of sales promotion-induced affect
2020/2021 Perrone, Simona
In the mood for impulse buying. An investigation of the influence of the mood on online impulse buying
2019/2020 SAPIENZA, FEDERICA
Living the online electronic gambling experience through the eyes of players : an experimental approach
2018/2019 TESTA, MICHAEL
look at me. an experimental investigation of the effects of advertising blindness in the metaverse.
2021/2022 Megna, Dario
Pay attention to me: Quantifying attention to advertising through consumer neuroscience
2022/2023 Cvetkovic, Ana
Product placement disclosure in music videos : an empirical investigation of the effectiveness of placement disclosure on YouTube content
2021/2022 Di GERLANDO, GIULIA
Repair: does it really matter? An analysis of the influence of different product repair strategies on consumers' intentions and their antecedents
2021/2022 FRANCESE, ALBERTO
The rhythm of the buying : an empirical investigation of the influence of background music tempo on online impulse buying
2019/2020 Petrotta, Arianna Maria
The role of self-control and ego-depletion in impulse buying : a systematic literature review and an experimental paradigm
2020/2021 ROMAGNOLI, RAFFAELLA
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